Obeida Mrad, Digital Marketing Specialist

Obeida Mrad

Digital Marketing Specialist

Emjad

Location
Lebanon
Education
Bachelor's degree, Business And Information Technologies
Experience
9 years, 4 Months

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Work Experience

Total years of experience :9 years, 4 Months

Digital Marketing Specialist at Emjad
  • Lebanon - Beirut
  • My current job since October 2022

Executed social media awareness campaigns which built a following of 11, 000.
Implemented content strategies and ad campaigns which captured 3, 100+ leads per month.
Developed conversion campaigns which converted 210+ customers per month.
Measured and analyzed the performance of campaigns which enhanced results by 52% monthly.
Managed digital marketing budget which achieved an average ROI of 3.8.
Directed the content creation process which attracted 1, 400, 000 impressions per month.
Improved the e-commerce store which increased the conversion rate by 246% in 1 year.
Ensured all content is culturally sensitive and relevant which drove 99% positive comments.

Digital Marketing Specialist at Mrad Flowers
  • Lebanon - Beirut
  • January 2015 to October 2022

Executed social media awareness campaigns which built a following of 61, 000 on instagram.
Implemented content strategies which captured 3, 600+ leads per month.
Developed conversion campaigns which converted 720+ customers per month.
Measured and analyzed the performance of campaigns which enhanced results by 46% monthly.
Managed digital marketing budget which achieved an average ROI of 4.3.
Directed the content creation process which attracted 590, 000 views per month.
Collaborated with the e-commerce team which improved conversion rate by 438% in 2 years.
Conducted research and brainstormed campaign ideas which resulted in videos with 1M+ views.
Ensured all content is culturally sensitive and relevant which drove 98% positive comments.

Education

Bachelor's degree, Business And Information Technologies
  • at OMEC Institute
  • June 2016

Specialties & Skills

Marketing
Content
E commerce
Advertising
Digital Marketing
Marketing Strategy
Digital Marketing
Social Media Marketing
Email Marketing
Marketing Management
Product Marketing
Mobile Marketing
Facebook Marketing
Advertising
Online Marketing
Direct Marketing
Content Marketing

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Facebook Ads (Certificate)
Date Attended:
February 2021
E-Commerce (Certificate)
Date Attended:
January 2020

Hobbies

  • Coaching
    I coached over 10 digital marketing and e-commerce beginners