Oby Mathew Varghese

• Handling 2 divisions and a team of 65 people under me including logistics, production, sales, finance and procurement.
• Dry Food imports, local distribution and marketing, service management, Key account Management and growth were the key performance parameters.
• Responsible for solely the Profit and Loss of both divisions having annually combined turnover 3 Million Usd.
• Turn Around of a loss making division as well as strengthening the cash flow of another division
Marketing Manager, La Brioche, French Bakery Café
• Responsible for developing and maintaining marketing strategies to meet agreed company objectives
• To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed
• Develop an annual marketing plan in conjunction with the sales department and to deliver all marketing activity within the agreed budget
• To managing the entire SERVICE line life cycle from strategic planning to tactical activities.

Responsible for Brand management of Neutrogena brand/products of Johnson & Johnson International as well Just for Men and Salonpas
• Executed a business model of outsourcing of nonfood category in C-stores and driving impulse extension among customer service with critical products only.
• Leading a team of 2 Area sales managers, 12 sales executives & representatives /merchandisers/ stock and Logistic Managers responsible for volumes and specific areas and warehouse operations
• Merchandising concept, promotions and brand availability and visibility and brand recall through planogram concepts as well as Brand Merchandising mechanics.

SALES PERFORMANCE

Was responsible for being the best performing team for Neutrogena Brand and breaking monopoly of Saudi Team for year 2007

•Handling institutions namely pubs, restaurants and hotels
•Responsible for tertiary sales and availability
•Relationship management with F&B Managers/managers
•Logistics management via brewery, depot, wholesaler institutions
•Leading a team of executives/sales representatives responsible for volumes
•Brand Management namely Castle Lager Beer through activities that involve brand recall and positioning
•Instrumental in launch of Castle Lager Draught beer in Bangalore in an area of 100% monopoly of rival brand

•Handling 9 distributors in Bikaner upcountry
•Responsible for generating business and collections
•Rural marketing activities, merchandising and sales
•Logistics management via shipping and finance
•Leading a team of 2 pilot sales representatives
•Reporting financials and filling gaps