Account Manager
Toh PR
Total years of experience :17 years, 9 Months
•Creation and execution of PR strategies and strategic communication plans
•Client management, develop productive relationships with day-to-day client contacts and build strong liaisons through insight and knowledge of clients’ behaviour
•Responsible for the daily maintenance and expansion of media relations within GCC trade and consumer media landscape
•Entrepreneurial thinking on new and existing clients by growing accounts organically and actively seeking out new business opportunities
•Management of the junior team to deliver exceptional results and offer guidance through consistent support
•Obtained in depth knowledge across industries and their marketing and communications practices having worked for world renowned brands
•Managed new projects in a timely, organised fashion to ensure the process is completed from start to finish
•Effectively led website optimization in collaboration with an external auditing agency to improve overall UX and ultimately increase conversion rate on the website
•Maintain digital channels through the CMS tool by generating new and engaging content
•Supported Marketing Manager in the coordination and execution of key marketing communications projects
•Responsible for implementing Microsoft Dynamic Marketing tool as the first organization in the Middle East, enabling the application of automated digital marketing campaigns
•Manage the processes necessary to consistently deliver targeted email campaigns of the highest quality, setup and broadcast via the CRM tool resulting in a CTR of 14%
•Create analytical reports to evaluate the overall success of digital marketing campaigns
•Develop collateral for the launch of the Isme by Jumeirah loyalty program, including the production of high quality video content, to enhance marketing and PR efforts for the brand
•Supporting business development by identifying and sourcing new clients
•Develop and deliver high quality (web) content for a variety of brands
•Created and implemented effective social media campaigns to increase brand awareness
•Raised $ 2.1 million in 100 days through crowd funding supported by over 38, 000 funders from 160countries
•Establishing and leading initial potential partnership and sponsorship talks
•Handling general email and social media enquiries on a daily basis
•Increased stakeholder engagement through interactive and interesting content
•Promotion from Barista to Assistant Outlet Manager after consistently delivering strong performance
•Responsibilities such as opening and closing duties, recruitment, creation of work schedules etc.
–