Key Accounts Specialist
Nestlé
Total years of experience :20 years, 3 Months
Gather customer trends, needs and competitor information and disseminate within the organization.
· Set strategic direction for Key Account Customers with General Operations Manager or Country Manager
· Maximize category potential for Nestlé and customer.
· Develop, negotiate, implement and monitor customer specific strategies in line with brand objectives “Account plan”, including range development, merchandising / space, promotion, pricing.
· Define and set up best Practices of Promotion planning.
· Ensure that in-store activity generates sales
· Prepare and conduct regular customer business planning and review periodically cycle involving all internal service provider.
· Prepare tailor-made promotion in line with marketing objectives.
· Review and amend the promotion forecast (volume and fund needed).
· Follow up financial performance of Key Account Customer (Customer Contribution Statement and Trade Spend) for future discussions.
· Develop and keep up-to-date Customer Profiles.
· Follow up on payment delays.
· Develop and manage long term customer relationships.
· Ensure strict adherence and compliance on all activities undertaken, including those taking place on trade, to the World Health Organization International Code of Marketing of Breast-Milk substitutes and Nestle Instructions and local country codes.
· Comply with Nestlé’s strictest requirements that Nestlé marketing and sales personnel will not seek contact with, or give advice to pregnant women, or mothers of infants and young children regarding Infant Formula in their business capacity.
Manpower requirements.
Searching and headhunting.
Sourcing and short listing.
Interviewing and filtering.
Complete the process till hiring…
Sales.
Marketing.
Customer service.
Data and internet technology.
Leadership.
Marketing and Sales strategic plans to achieve targets.
- I started as a call Center representative then to Corporate & VIP Support ending up with Corporate & VIP Account Manager.
Bachelor Degree in English Leterature