Head Of Marketing
Sorouh Developments
مجموع سنوات الخبرة :7 years, 0 أشهر
➢ Gain overall industry insights, study competition and identify performance benchmarks.
➢ Creation of Jumeirah Corporate and Jumeirah Bay brands
➢ Launch of Jumeirah Bay Ras Elhekma across all relevant media including PR
1.Manage the entire new project development (NPD) process from idea phase to launch
and post‐launch evaluation and then hand‐over projects to the relevant brand
management team.
2.Gain overall industry insights, study competition and identify performance benchmarks.
3. Be up‐to-date on the latest developments and trends in the design field and new marketing/project propositions that could be of interest to target customers.
4.Act as the voice of the customer when it comes to the development of new project
concepts, propositions, features and benefits.
5.Brief research agencies, attend fieldwork and analyze required customer research to
understand market needs and track perceptions, attitudes and behaviors in the
different real estate categories.
6.Master concept writing to test and measure new projects acceptance.
7.Oversee development of advertising, public relations and all marketing communications
to meet project launch objectives.
8. Support Marketing Director in leading a cross‐functional team (consisting of finance,
sales, engineering, operations and legal) that facilitates the work of new projects
development.
1.Oversee and implement all promotions and brand activities and strategies to establish
and maintain presence of brand in the marketplace. Increase sales through deliberate
efforts strategically implemented in research, strategy, financial planning, and
relationship management.
2. Created and manage traditional and non‐traditional marketing budget, reporting on
variances and deviations to commercial director and board members
3. Ensure alignment internally and externally across operations, field marketing, and other
team members through effective and regular communication methods.
4. Develop marketing and brand building campaigns aimed at increasing sales and profit
margins
5. Analyze and identify sales opportunities and create top‐line growth profitability
6. Create and present financial modeling and marketing campaigns.
7. Procure and oversee all advertising campaign efforts.
• Assisting General Manager
• Resolving contractual and commercial problems
• Working with contract managers
• Discovering areas that are not in keeping with regulation practices
• Offering direction and instruction
• Reviewing, scrutinizing, and developing operational process flows
• Ensuring that the financial aspects and impact of a contract are clear to all parties
• Risk assessment
• Ensuring that all stakeholders, such as administration, operations, Marketing, Human Resources and finance understand and adhere to contractual obligations; reflecting them accurately
• Managing daily operations
➢ Work closely with all relevant media departments to integrate media mix plans both ATL and BTL
Shouf Masr Be3oyon Gedida 360 Campaign - Mousa Coast
➢ Coordinating with marketing suppliers for all works in progress (production, events, exhibitions)
Cityscape real estate exhibition 2013
➢ Review Marketing Budgets and contribute to managing financial aspects of marketing tasks within given budgets
➢ Manage and maintain website updates in conjunction with the Website Developer
➢ Negotiate contracts with various providers and suppliers to manage marketing deliverables
➢ Develop monthly and quarterly reports for management
➢ Support the development of product knowledge, brand strategies and marketing plans across the organization
➢ Organizing and managing photo shooting sessions for our projects for both marketing and documentation purposes
➢ Function as the information hub for designated brands
➢ Conduct market research and identify and track market trends in company's industry
Additional tasks and responsibilities:
➢ Introduced a new program that affects the sales turnover of the company using only social networking, called “Cash Net”
➢ Took training sessions on how to be a trainer called “Train the Trainer”
➢ Provided training sessions for the whole company on Cash Net program explaining the whole system and procedures
➢ Check the status of each client's job(s) in the creative department and verify the jobs will be complete on time.
➢ Contact each client to discuss current and upcoming projects.
➢ Initiate new jobs for the client.
➢ Review and present concepts/layouts/copy to the client for approval.
➢ Communicate the client's feedback to the creative department and discuss the next steps in the campaign.
➢ Meeting and liaising with clients to discuss and identify their advertising requirements.
➢ Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
➢ Presenting, alongside agency colleagues including the account manager, the campaign ideas and budget to the client.
➢ Working with the account manager to brief suppliers, creative and research staff, and assisting with the formulation of marketing strategies.
➢ Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.
➢ Negotiating with clients and agency staff about the details of campaigns.
➢ Presenting creative work to clients for approval or modification.
➢ Handling budgets, managing campaign costs and invoicing clients.
➢ Writing client reports.
➢ Monitoring the effectiveness of campaigns.
➢ Undertaking administration tasks.
➢ Arranging and attending meetings.
➢ Making 'pitches', along with other agency staff, to try to win new business for the agency.
Below are some of the accounts I handled at Origin:
➢ "Knorr Fine Foods" - Unilever - Road show activation "Hatotbokhy eih el naharda"
➢ "Fawry" - Payment Service - Road Show activation "Delta cities penetration"
➢ "Fine Tissues" - Nuqul Group - event, launching the new logo in Egypt
➢ "Mousa Coast" - vacation real estate - Road Show activation, promoting their summer activities.
➢ Arabian Cement, corporate events for their clients.
➢ Madinaty - Talaat Mostafa
➢ Maintaining up to date articles on the company’s website
➢ Organize all sales collateral material (Brochures, price lists, and other documents)
➢ Designing and executing direct e-mail campaigns
➢ Optimizing search engines for our websites
➢ Coordinating with other departments to get the material needed to support the sales department
➢ Designing visual graphics for the website
➢ Conducting market research
➢ Analyzing the competitors’ activities
➢ Creating social media marketing strategy and implementing it
➢ Maintaining up to date leads’ sources
➢ Managing data entry
