Regional Manager
Smile Communications
Total years of experience :13 years, 0 Months
I joined as a pioneer staff to ensure the operation of the business runs at its full potential within my geographical region by typically overseeing the Finance, Logistics, Customer Service and with high focus on Sales team. I had the responsibility to set up the Direct, Indirect Sales, and Distribution Channels and to execute agreed business strategies.
Primary responsibilities;
Drive sales to meet or exceed sales plan and provide excellent customer service to all customers - both internal and external.
Develop and manage the implementation of the regional strategy, ensuring successful business growth in both the short and long term.
Ensure that a professional, well led and well-motivated team is developed, continues to develop, and skills and potential are maximized.
Identify and pro-actively court potential business partners, also actively facilitate the contractual arrangements on appropriate commercial terms. Manage key accounts or super-agents, ensuring the profitable transaction growth.
Identify marketing opportunities, ensuring product/brand awareness with key business partners and customers is maximized.
Ensure full business policy compliance with local and regional regulations governing Smile’s business guidelines. Analyze trends and changes to transaction levels and identifies solutions to capitalize on growth opportunities.
Achievements;
Penetrated markets that include individual and corporate communities, realizing monthly sales revenues of N20m to N65m.
Developed and executed customer loyalty strategies and initiatives that resulted in 17% increase in customer retention.
Established critical business relationships worth N200m with large scale clients including US Embassy (Lagos), Ecobank, and Google Nigeria.
Led the Sales Representatives and Specialists, inclusive of managing performance, coaching, mentoring, hiring and career development.
Identifying sales opportunities through direct prospecting, lead follow up, networking and partner relationships.
As the Trade Marketing Manager, I worked closely with the direct & Indirect sales team to champion various projects and my primary responsibilities include the creation and execution of customer specific sales programs with the objective of building the brand, products and driving sales.
Primary responsibilities;
Development and execution of trade / consumer promotions including POS development
Recommend and develop local market promotions to promote sales
Provide feedback to management on new product launches or re-launch initiatives
Flawlessly execute launches to gain maximum distribution
Proactively communicate and build relationships with the Regional Teams.
Collect and share Best Practice for profitable Trade Marketing activities
Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets.
To manage product line life cycle from strategic planning to tactical activities.
To conduct market research in order to identify market requirements for current and future products.
Achievements;
Developed and implemented aggressive sales plans for the region with the sales team.
Reduced the marketing budget by 2% by proper planning.
Increased sales volume of e-top up (VTU) sold through indirect channel by well executed trade activities.
Initiated Data Partner programs in Kwara & Osun States aimed at SMEs, which produced volume growth and significant share gain against major competiton.
Championed key initiative for MTN e-products in my territory - SaaS, Smart Number, Machine2Machine Services & CUG targeted at SMEs and corporate.