Marketing & Operations Coordinator
Alaily General Trading L.L.C
Total years of experience :6 years, 0 Months
• Overseeing key projects and processes, performance reports, data analysis and forecasting;
• Organizing and coordinating promotional events (advertising campaigns, new collections launches, new stores openings), coordinating with Malls’ marketing teams;
• Coordinating with Swiss head office on implementation and development of Social Media and Direct marketing campaigns. Adapting the campaigns to the culture of the Middle East;
• Preparation and distribution of all printing materials (leaflets, booklets, promotional materials e.t.c.);
• Maintaining Customer Database, customer feedbacks monitoring in order to improve services and build the brand loyalty;
• Logistics management and distribution coordination;
• Ensuring the inventory of supplies, Merchandising, Stock Controlling;
• Development and Implementation of Merchandising Manuals in the stores;
• Implementation of Retail Management System, technical support of Points of Sales, personnel training;
• Wholesale orders placing, Coordination with suppliers;
• Collaborating with Supervisors in order to improve the performance of the sales team and reach the sales targets.
• Increasing awareness of the product, water shortages problems and water environmental issues among population through media (newspapers, industry magazines, on-line resources including social networks);
• Market trends analyzing and initiating changes to marketing and business development strategies based on analysis and feedback;
• Developing contacts with media in order to ensure the most effective messaging and positioning of the product;
• Organizing events (conferences, product launches) with the media (sending releases/invitations, media accreditation, press-packs);
• Initiating publications, arranging interviews with key opinion leaders;
• Overseeing creation and delivery of press releases, advertisements, and other marketing materials;
• Media monitoring and analysis.
• Coordination with Media Partners - Online resources, Magazines, Newspapers, Adverts, invitation for events, planning etc.
• Direct mailing (E-shots) - Scheduling, formating, distribution, managing lists, outcome monitoring;
• Pre-event preparation - Design coordination, on-site branding, material preparation and printing coordination. Tool kit and Press-pack preparation and distribution;
• On-site - Registration, meeting media partners, arranging interviews/PR
coverage, coordination with journalists;
• Daily Website support - Assigning, tracking and record keeping;
• E-marketing - Free online listing, Surveys, Social media updates.
• Execution of monthly work plan with the media servicing key customers;
• Organizing events with the media (press conferences, press tours, product launches);
• Expanding the pool of loyal journalists, maintaining and development of media base;
• Dealing with enquiries from the public, the press, and related organizations;
• Designing, writing and producing presentations, press releases, articles, leaflets, reports, publicity brochures, information for web sites and promotional videos;
• Customer interaction (providing clients with information about new promotional opportunities and current PR campaigns progress, press materials approvals);
• Media support of the National Award for Achievements in Cardiology and Cardio Surgery «Purple Heart»;
• Planning publicity strategies and campaigns;
• Media coverage monitoring & analysis.
• Planning meetings schedule, informing participants, invitations delivering;
• Documents processing;
• Reception and call distribution;
• Reception and correspondence distribution;
• Booking tickets, hotels, etc.
• Coordinating the work of couriers and drivers;
• Office administrative support.
09/2006 - 07/2011 - The State University of Management - Advertising Major, Moscow, Russia www.guu.ru