Group Sales & Marketing
OAK Group
Total years of experience :12 years, 10 Months
• Manage and coordinate all marketing, advertising and promotional staff and activities
• Developing and implementing annual marketing/ brand activation plan
Implementing the Integrated Marketing Plan (IMP) and New Product Introduction (NPI) activities
Manages the research process and ensures shopper insights, channel and POP strategies and plans
Develops internal and external category reviews, analyses category data, highlights opportunities and recommends course actions
• conduct market research to determine market requirements for existing and future products
• analysis of customer research, current market conditions and competitor information
• develop and implement marketing plans and projects for new and existing products
• Manage the productivity of the marketing plans and projects.
• Manages the research process and ensures shopper insights, channel and POP strategies and plans
Develops internal and external category reviews, analyses category data, highlights opportunities and recommends, monitor, review and report on all marketing activity and results
• Participates in brand strategy discussions and in setting a bulls-eye consumer target.
• Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.
• Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.
• Analyzes historical new product launches, and reports on vitality rates. Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
• Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
• Leads consumer and brand learning plan development and oversees execution and findings of research studies. Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.
• Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s. Analyzes consumer, category, competition, and channel/customer as part of a situation assessment, liaison with media and advertising
Areas of Exposure
• Advising the management on various marketing strategies.
• Manage relationship with existing dealers and expand the dealers base.
• Complete understanding of pricing of products and proposal models
• Provide pricing information, keep customers up to date on product enhancements
• Research and support customers with issue resolution by coordinating internal functions supporting sales, delivery and product/service implementation
• Develop and oversee the formulation and implementation of the sales and channel development strategy.
• Management of relationship with distribution wholesalers and retailers.
• Formulating and implementation of trade activation programmes
• Initiate and prepare sales budget with sales team for brand
• Perform financial analyses, forecasting and studies associated with marketing programs for decision support
• Assist in drafting and promote usage of commercial procedures
• Provide commercial input to contacts with customers, and if necessary customers' representatives
• Provide regular updates on status, progress and targets
• Detecting market opportunities and respond actively to customer’s needs
• Analyse sales and market information and turn it into active sales opportunities for the company
• Sales and commercial activities in all regions and achieve set business target.
• Developing customer mix strategy and management of trade marketing budget.
• Ensuring of core product availability, develop and maintain strong marketing relationship with customers.
• Ensure delivery of maximum profitability through correct pricing and costing policies
• Identify prospect for NPDs, initiate, plan and manage all developmental strategies to maximize market share profitably.
• Testing the acceptability of the trade promotions, Trade fairs attendance, products exhibitions, neighborhoods fairs, gift items, company’s colour/logo and Goodwill of the company.
Engaged to
• Assist in organizing trade fairs and exhibitions in Nigeria and other countries in collaboration with the group members.
• Visit West African countries for the promotion members’ products and develop relationships with other similar business organizations and agencies that will be beneficial to the group and its members.
• Represent the group, keep minutes of the meeting, make appropriate and comprehensive and precise reports on events, seminars, conferences etc.
• Collect, collate, and update relevant to the office data, statistics on all economic matters on all countries that may be reference material to Nigeria’s exports import and industrial growth.
• Analyze effectively such data and develop the appropriate papers on economic issues from time as necessary.
• Prospecting for new clients and selling services to prospects
• Interfacing with external contacts on office issue
• Carrying out market intelligence activities
• Handle oversight functions for non-marketing operations such as co-ordinate and organize activities in workshop, driving school, haulage and logistic.
• Develop Key sales incentives to trade channel and other sales motivational strategies
Areas of Exposure,
• Issuing of draft. Selling of GCE, ICAN and Companies’ shares forms.
• Daily balancing; Entries department
• Keeping of documents: Advance department
• Registration of parcels: Services department
• 2000/2001 service corp. member’s representative at the branch monthly meeting.
Marketing Budget, Demand Planning, Advertising, Brand Manage
Finance, Marketing and Management
Econometrics, Economy Development, Finance, Micro and Macro Economics