Omar Aftab

Logicom is a leading regional Distributor of Technology Solutions and Services covering a wide area in Europe, Middle East and North Africa.

- Effectively managing respective in-country teams to drive sales strategies, targets and sales performance to meet or exceed profitability, growth and revenue targets for Logicom
- Vendor relations & Channel Management
- Pipeline management and forecasting with accuracy
- Drive and grow Cisco business with strategic partners for GULF region
- Enable & Grow strategic Cisco partners for increased market share within the gulf territory
- Partner with multiple stakeholders to align programs and initiatives to help drive the growth of your selling partners portfolio.
- Close alignment with key partners to encourage & drive Cisco business growth
- Actively participate in Cisco & Logicom Marketing events for all the countries responsible
- 1:1 coaching sessions for the team for continuous improvement

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- Proved accountable for profitable end-to-end sales activities, orchestrating cross functional teams, proactively managing operational tasks
- Pipeline management and forecasting with accuracy
- Drove and grew Cisco business for Logicom in UAE
- Identified and hired new Channel partners to improve Cisco coverage within UAE for Logicom
- Provided coaching to peers in order to improve performance within the team
- Demonstrated in-depth knowledge of Cisco technologies, products and services to become a trusted business advisor for partners
- Partnered with multiple stakeholders to align programs and initiatives which helped drive the growth of my selling partners’ portfolio
- Worked together with cross-functional teams for process & outcome improvement
- Face-to-face client meetings for value proposals in line with customer needs and requirements
- Actively participated in Cisco & Logicom Marketing events

- Drove and grew Cisco Meraki business in the SMB Commercial space in UAE
- Did recruitment, enablement & grew partners for increasing and closing Cisco Meraki business in UAE
- Demonstrated Cisco Meraki technology to End Customers and/or Partners using WebEx and face-to-face meetings.
- Lead end-to-end sales cycle for customers along with Partners till closing
- Pipeline management and forecasting with accuracy
- Working together with cross-functional teams to improve results (Systems engineering, marketing, Cisco sales leaders)
- Face-to-face client meetings providing Cisco Meraki demos and value proposals in line with customer needs and requirements
- Close alignment with key partners to encourage & drive Cisco Meraki business growth
- Active participation in Cisco Marketing events (Disti, Partner and/or customer driven), demonstrating the Meraki magic

- Developed the UAE market for specialized IT equipment dealing with SMB, Commercial and Enterprise customers.
- Interact with multiple Business Heads simultaneously as per respective project requirements both for UAE and Pakistan IT market.
- Worked as a single point of contact for key clients.
- Identified technology products and/or solutions to meet client needs at an optimum profitability and efficiency
- Managed effective relationships at senior executive levels with Operators or if 'selling out' with vendors, partners, resellers/VARs and distributors.
- Lead product and service purchasing guidance for the Procurement Department
- Established & maintained suppliers and vendors relationships for profitable business for the group
- Identified technology vendors, suppliers to partner with to complement Interactive Solutions
- Lead, trained and delivered sales presentations to other members of the account team
- Gathered necessary technology information by attending exhibitions, seminars and product introductions and ensure proper documentation of all gathered information for future reference.

- Worked efficiently and effectively with IT distributors, manufacturers, 3rd party service partners internationally, to understand the individual business requirement to acquire best possible pricing
- Responsible for creation of proposals and commercial quotes in coordination with concerned departments and personnel.
- Managed work with multiple Account Managers simultaneously as per respective project requirements both for UAE and Pakistan IT market.
- Established & maintained supplier and vendor relationships for profitable business for the group
- Provided product and service purchasing guidance for the Procurement Department
- Reviewed and recommended vendor short-listing for special item requirements to be coordinated with Purchasing.
- Collected, consolidated and generated cost sheets for the projects

- Planned and carried out direct marketing activities to agreed budgets and timescales
- Identified business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options
- Monitored and report on activities and provide relevant management information
- Coordinated with the staff on daily basis to make sure tasks assigned are properly described and understood in order to avoid any delays in the work
- Identified new market and new product opportunities
- Produced innovative and cost-effective promotions both in print and exhibitions
- Support the Marketing Manager with the prospective projects and be updated with the ongoing and future projects in line

- Maintained and developed a computerized customer and prospect database
- Prepared reports by collecting, analyzing, and summarizing information
- Attended trainings and to develop relevant knowledge and skills
- Monitored competitor activity
- Found link selling opportunities using both old/new contacts
- Identified new market and new product opportunities.
- Supported the marketing manager, and other colleagues

- Worked in the Marketing Department as a Merchandiser and dealt with diverse customers based in different regions like Bangladesh, India, Pakistan and Europe.

- Worked in R&D department as an Assistant Manager (Product Development) and gained detailed knowledge about the Denim. Furthermore, worked in close contact with a variety of textile experts regarding market trends world over and innovations in the denim Industry by working with the European Denim customers. Finally, their implementation for growth in future for the company as well as the textile industry itself.