Omar Al Serhan, Assistant Professor of Business

Omar Al Serhan

Assistant Professor of Business

Higher Colleges of Technology

Location
United Kingdom
Education
Doctorate, Marketing
Experience
12 years, 1 Months

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Work Experience

Total years of experience :12 years, 1 Months

Assistant Professor of Business at Higher Colleges of Technology
  • Great Britain (UK)
  • My current job since August 2017

Using a practical, applied approach, teach courses that are in line with
course and program goals to meet the needs and aspirations of the
students and the community, these courses include, but not limited to,
Principles of Marketing, Consumer Behaviour, Brand Management, Service
Marketing, CRM, Social Media, Digital Marketing, Digital Tools and
Techniques, Business Law, Principles of Management, Business Ethics,
Innovation and Entrepreneurship, Strategic Marketing and graduation
projects (Capstones)for marketing students.
Develop and utilize various educational technology resources to ensure
that effective and innovative instruction methodologies are employed
Apply strategies to ensure that effective student learning is achieved within
a second-language environment, providing continuous feedback on
student progress through a variety of assessment tools, including tests,
projects, assignments and other evaluation instruments
Take a student-centered approach, providing students with individual
assistance, and dealing promptly with student issues by liaising directly with
the student, program supervisor and other College personnel as required
Support and mentor students during internships and work placements
Maintain regular office hours in order to advise and assist students
Monitor student progress and take action to support student success.
Grants applied for and WON in 2018 at HCT:

Business Development & Marketing Manager at Al-Wesam Group UAE
  • January 2012 to January 2016

Skills
Communication
IT
Analytical
Languages
Organisational

Education

Doctorate, Marketing
  • at CARDIFF METROPOLITAN UNIVERSITY
  • June 2022
Master's degree, Marketing
  • at UNIVERSITY OF WESTMINSTER
  • June 2022

,

High school or equivalent, Marketing
  • at ASSOCIATION
  • June 2022

BAR

High school or equivalent, Marketing
  • at W.S.B
  • January 2020

"The business-to-business relationship: examining Sri Lankan telecommunication operators and vendors", Journal of Business & Industrial Marketing, Vol. 35 No. 6, pp. 1069-1087. Telecommunication Operators and Vendors. Journal of Business and Industrial Marketing.

Bachelor's degree, Marketing
  • at Yarmouk University
  • January 2020

(AUAF) Taste of the City Conference Organising Committee Migration Conference Organising Committee Global Islamic Marketing Conference Organising Committee Editorial Board Contributions: 1- Transnational Marketing Journal- Associate Editor 2- Migration Letters Journal- Editorial Board 3- International Journal of Islamic Marketing and Branding- Editorial Board 4- Border Crossing Journal- Editorial Board 5- Chair of Scientific Committee of HCT

High school or equivalent, Marketing
  • at ASSOCIATION
  • January 2019

, A, Patena, W. (2018). Identification of Factors for the Success of the Sri Lankan Independent Inventors. International Journal of Business and Globalisation. 11.

High school or equivalent, Marketing
  • at W.S.B
  • January 2019

, O., Gleason

Master's degree, Marketing
  • at AcademyChartered Institute of
  • January 2019

. Al Serhan, O., and Houjeir, R. (2020). Academic capitalism and faculty burnout: evidence from the United Arab Emirates. Cypriot Journal of Educational Sciences, 15(5)

High school or equivalent, Marketing
  • at W.S.B
  • January 2017

, O. (in the press). Micro-Foundations as a Grounding for Readiness- for Change in Knowledge Sharing Initiatives. International Journal of Business Performance Management. 18. Jayaratne, W., Dasanayaka,

High school or equivalent, Marketing
  • at ASSOCIATION
  • January 2015

Islamic Hospitality the UK

Doctorate, Marketing
  • at ASSOCIATION
  • January 2015

Islamic Hospitality the UK

Bachelor's degree, Marketing
  • at ASSOCIATION
  • January 2015

Islamic Hospitality the UK

Specialties & Skills

Aviation
Education
Procurement
ACADEMIC
CONTRACT MANAGEMENT
EXHIBITIONS
MARKETING
RESEARCH
DATA COLLECTION
PRESENTATION SKILLS
SEMINARS

Languages

Arabic
Expert
English
Expert