Marketing Manager
Shaya Fozan Al Shaya Company
مجموع سنوات الخبرة :16 years, 11 أشهر
Responsible for leading the marketing department with 6 direct reports and overall management of 34 multinational brands.
Achievements:
Developed the first ever CRM set-up for the brand thereby improving the customer journey for both brick-n-mortar and ecom site.
Identified key improvement areas in terms of store standards (store wall graphics, visual merchandising & display materials) and standardized the brand look and feel as per the brand guidelines.
Enhanced partnerships with external entities like banks, loyalty & incentive aggregators, telecos and executed campaigns to uplift sales and footfall.
Overhauled e-commerce operations, merchandising and improved the content quality.
Reworked the brand social media framework for the group to improve the brand image on social media
Trained the team on customer service and improved the SLAs for mainly call center team, marketing & ecommerce coordinators.
Improved smooth communication with the Brand Principals and secured additional marketing budget for the various brands.
Saved up to 20% on production of in-store POS and media.
Key Responsibilities:
Development and delivery of Department Objectives & KPI’S.
Execution of Marketing Campaigns, Events & Activations for respective brands.
Preparation & Tracking of Event Calendar, Budgeting & Strategies.
Analyzing local market trends and competitor activity to identify business trends, developing and implementing local marketing channels for business growth.
Responsible for KSA Marketing Operations and support the Head of Department for the 12 International Brands (Robinsons, Ted Baker, Guess, Marks & Spencer, Maje, Sandro, Reebok, Stadium, Kate Spade, Claudie Pierlot, Hugo Boss & Homeworks).
Achievements:
- mproved Data Capture Percentage by 50% though continuous monitoring & encouraging Operations team.
- Successfully negotiated with various vendors and reduced procurement cost of instore collaterals by 15%.
- Executed brand activations / events successfully with over 500 attendees.
Key Responsibilities:
- Delivery of department objectives & KPI’S for regional market.
- Conduct customer service training and support the in-store teams.
- Training of store teams on CRM and Loyalty Program.
- Monitor performance and compliance of digital agencies & production houses and taking corrective action where appropriate.
- Liaised and worked closely with Corporate Brand Team & Regional Government Relations Team to provide adequate marketing support and ensured the brand positioning is implemented correctly in order to provide brand visibility in the region.
Led the execution of communications, PR strategies, and strategic alliances for clients.
Achievements:
Developed a team of Five Key Account Executives, Media Planner, Media Buyer & Graphic Designers
Developed Successfully Key Accounts such as Kimberly
Developed Successfully Key Accounts Al-Rabie Juice (Digital Account), CBA (College of Business Administration), i.zone, JellyBelly,
Waheeb Tea, Sultan Green Tea, Eskinol, Tripple Apple, Mother&Child Magazine and Dazzle Magazine.
Organized Launch events with more than 100 guests in attendance.
Key Responsibilities:
Reported to Marketing Director & GM.
Worked in collaboration with the media houses to develop new ways and strategies for attracting customers, other media
audiences and the general public.
Supervised strategies for press releases and social media.
Arranging & Organizing Events for Clients.
Planning & Executing ATL & BTL Activities for various brands.
One of the oldest groups in Jeddah, the entity is involved in retailing of apparel, footwear, F&B, building material, Transportation,
Commercial Centers.
Key Responsibilities:
Reporting to Commercial Manager & General Manager.
Doing market research to support all other divisions.
Making analytic reports on live information collected from the market.
Attending Local Business forums & Exhibition in order to seek new business opportunities.
Handling All Franchise business agreements & Procedure.
Redesigned company's corporate profile.
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