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Omar Ezz, Head of Brand Marketing

Omar Ezz

Head of Brand Marketing·Deliveroo

United Arab Emirates

Bachelor's degree, Mechatronics Engineering

Work experience

Total years of experience: 6 years, 7 months

Head of Brand Marketing

March 2021 - Present

Deliveroo

Dubai, United Arab Emirates

March 2021 - Present

Owning all brand marketing strategies, implementation and calendars achieving 12+% growth of each needed target segment.
• Managing all content across all channels (Digital, Growth, Influencers, Social, Specific) achieving 33% increase in followers base and 20+ M viewers via influencers strategy.
• Owning all agencies relations, onboarding and evaluations.
• Aligning all global & regional calendars and content.
• Media buying strategy creation and implementation.
• Owning all Marketing planning & activities for market launching in 3 new cities in UAE
• Owning Brand Tracker survey process, and strategies.
• Leading all brand marketing department towards business objectives and KPIs achieving 50% business growth.
• Working with all commercial, legal, PR, finance, and insights team to have coherence projects to reach business objectives.
• Owning marketing conversions analysis, tracking, and enhancement strategies.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Senior Consultant

November 2019 - March 2021

Ducklife

Dubai, United Arab Emirates

November 2019 - March 2021

Strategic Marketing direction across different
Media buying strategy creation and implementation
sub teams within marketing department
Setting strategic and action plan per sub team within marketing department
Digital and Offline Marketing Strategies creation & implementation in all markets
Social Media Strategies creation & implementation in all markets
Business Brand Building Strategy Creation & Implementation
Growth Hacking and market segmentation
Strategies creation & implementation
Team management by leading different brand and marketing teams in different markets

Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Education

German University In Cairo

July 2012

July 2012

Bachelor's degree, Mechatronics Engineering

Egypt

GPA (rating): Good

GPA (rating): Good

- All Mechanical Education - All Electronics Education - Semester in Germany

Skills

E communications
Expert
E communications
Expert
Fast Growth
Expert
Fast Growth
Expert
Product Marketing
Expert
Product Marketing
Expert
Branding
Expert
Branding
Expert
Marketing
Expert
Marketing
Expert
communication
Expert
communication
Expert
Leadership
Expert
Leadership
Expert
Campaign Management
Expert
Campaign Management
Expert
Team Management
Expert
Team Management
Expert

Languages

Arabic

Native Speaker

English

Expert

Spanish

Expert

French

Intermediate

German

Beginner

Training and Certifications

Training
Digital marketing, Leadership, and entrepeneurship
GUC & AIESC

Hobbies and interests

Scuba Diving, Reading, MMA, and Football.

- National Competition winner - Global award winner (China 2009) - Advanced diving license