Business Development Manager
The British Council
Total years of experience :17 years, 9 Months
Contribute to the development of British Council’s business areas through competitive intelligence, insight and analysis that feeds into marketing and business planning. Furthermore, evaluate the behavioral trends of the current onsite customer base and product offering. To deliver business development action plans for the above target audience and contribute to the acquisition, retention and development of market share.
•Develop and implement sales & marketing action plans that deliver an integrated approach across the organization
•Capitalize on the common customer base, promoting synergies and economies of scale, and delivering maximum impact and business returns. Ensure all selling activities and effectively work on a strategic plan.
•Manage internal and external market research on existing & potential customers, market trends, audience profiling, opportunities and competition, ensuring findings feed into strategy and planning and business development.
•Develop strategies that address customer issues and enhance customer experience.
•Monitor and analyze marketing spend against business and sales objectives for in- house customers and by product.
•Track performance of marketing campaigns through measurement and analysis to understand effectiveness and Return on Marketing Investment
•Identify business potentials (Keep & maintain regular contact with all internal & external stakeholders’; Government & Private sector businesses. Identify & encourage). Identify key accounts & encourage sales processes.
•Representing the British council in all events & work on ROI & KPI of participation.
Demand & Market Analyst
Conduct strategic analysis performance data to identify actionable insights, at an individual region level and/or across a group of regions.
• Competitive pricing and market positioning. Revenue trends across point of sales, market segments, day of week, seasons.
• Market trends and seasonality. Prepare forecasting process along with the demand team.
• Evaluate property usage of key revenue management levers such as pricing & booking limits.
• Formulate, analyze; daily & weekly, and evaluate revenue strategies. Develop analytic models and forecasts.
• Plan and execute projects to improve revenue at the region. Evaluate performance results.
• Present & share sales, revenue and expenses reports with the team & ensure all marketing strategies are implemented & reviewed. ( Using KPI measures )
• Identify emerging markets, consumer trends, industry events, market shifts while being fully aware of competition status. ( Competition Analysis )
Flight Analyst (Understanding the capacity & availability alongside with the demand)
• Analyze passenger demand in order to determine and implement optimal seat inventory allocation strategies.
• Analyze flight-booking profiles on a systematic basis, to ensure optimal seat inventory allocations.
• Identify strong and weak flights and take appropriate actions.
• Produce and analyze management information reports to support decision making and to audit implemented inventory strategies.
Define available and potential tourism trails & investments.
•Prepare and update the Investment Map related/connected to the tourist trails.
•Work along with the marketing team to identify clients and sector opportunities (Marketing Road Map).
• Coordinate with donors for the tourism sector in Jordan; such as USAID, in all aspects related to tourism investments and marketing in Jordan.
Preparing the marketing plan/strategy. (Marketing, Communication, Budgeting, Events and PR plans).
•Active member of sales/booth team organising several events including Cityscape Dubai 2007.
•Liaise with different representatives of real estate companies in Jordan and region.
•Develop and implement logistics regarding operation procedure.
• Contribute in planning & implementing sales action plans
Developing and providing marketing and public relations programs that promotes company image.
•Designing and implementing plans to market events and products.
•Designing, negotiating, and buying advertising in local and regional media.
•Both managing & maintaining positive relationships with venue staff and media partners.
• Generate new corporate business and secure attractive deals within an agreed margin.
• Promote strong long lasting customer relationships by understanding their needs.
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