General Manager
Nestlé Waters
Total years of experience :18 years, 11 Months
Reporting to Regional Business Executive Officer
Employees: 300
Revenue: 10 M USD
Achievements:
1. Completed the formation of management team.
2. Introduced Home & Office Delivery business model in Addis Ababa through distributors.
3. Driving initiatives of corporate social responsibility
• PET Collection Center
• Access to clean water
• Founder & Chairman of PETCO Ethiopia Recycling Community Organization
Gold's Gym Egypt is the master franchise for Gold's Gym U.S.A, since 1997. Currently have 22 operating facilities, in which we manage 5 fully operating facilities.
Hire a solid leadership team to build and implement policies, procedures while ensuring execution for a great customer experience.
Spearheading geographical expansion to continuously improve convenience for our members.
Develop strategies to ensure market leadership in the health & fitness industry.
Collaborate with business owners best practices to improve operations.
Improve top & bottom line growth for all managed facilities.
Achievements:
Built a reliable leadership team
Improved relationships with franchisee owners
Improved performance within four of the five facilities.
Kicked off implementation of a club management system.
Secured by Gold's Gym International an additional master franchise for Gold''s Studio first one outside the USA and Russia.
Launch the first Egyptian ride hailing app in Egypt, by building a team that focuses on operational & technology excellence. In parallel, search for potential investors to fund the business.
Achievements
Within 11 months, we were able to to create a customer base of 250K customers, with 55K active users that did 235K completed trips. Leading ride hailing expansion in Egypt by being available in 14 cities.
Reporting to Division Vice President
Full Responsibility of Business P&L of the Ready Refresh Service Brand in Northern California.
Asses business state to put in place corrective actions to turnaround business unit from a negative to positive profitability, while achieving a 98% customer satisfaction level.
Achievements;
1. Assessed business state and identified all required investments to build solid foundation to drive both top & bottom line growth.
2. Built a performing culture that reached required customer satisfaction in just 9 months by building a solid management team that focused on process, procedures & execution.
3. Increased prices and efficiency through a value creating model, that identified opportunities.
4. Introduced & Rolled Out Operational Master Plan (OMP) within the operations function.
Reporting to Regional Business Head - Europe
Member of European Management Team
Full P&L responsibility.
Drive top and bottom line growth through exploitation of current, new segments while driving bottom line through variability along with effective management of resources.
Coach and develop direct reports to continuously improve in all business related functions i.e. Factory, HR, Finance, Sales, Marketing, Operations, Customer Service, SHE and Supply Chain.
Collaborate with stakeholders internally and externally on possible synergies i.e. Corporate Social Responsibilities & Creating Shared Value activities.
Explore synergies with other business within the group.
Achievements:
1. Restructured the organization to cope with the financial crisis at the time.
2. Increased sales productivity
3. Protected bottom line, despite the decline of top line through increasing prices, controlling costs and shifting cooler care from a cost to profit center.
4. Acquired a local competitor successfully.
5. Reorganized operations to ensure operational excellence i.e. direct shipment, merging warehouses and centralizing warehouses closer to our customers, decreasing frequency, while increasing drop size.
Member of Management Committee
Reporting Country Business Manager
Responsible for the development of the Home & Office Division in Egypt,
Continuously improve operations and customer service to reach superior service. Plan year on year the exploitation of new opportunities in different channels to reach the consumers and create loyalty to the Nestlé brand.
Act as a catalyst of transformation within departments i.e.marketing, operations, sales, IT, customer service, production and finance to reach efficient operations with a superior quality service
Achievements
1. Built a solid management team that generated double digit growth and profitability.
2. Implemented channel strategy.
3. Created & Implemented pricing strategy.
4. Introduced & Expanded the 5 gallon sku to modern and traditional trade channels.
5. Shifted the maintenance department from a cost center to a profit center.
Member of Management Committee
Reporting to Country Business Manager
Develop a sales team of 100 with the support of Nestlé Waters International Sales Team on implementing specific sales development strategies and transforming it from local to multinational standards.
Responsible to defend and grow market share for our brands in Egypt. Implement strategies to increase profitability of the brands/channel/customer.
Contribute to the innovation & renovation process. Upgrade and create with the support of the management committee: policies, procedures, and be the catalyst of change.
Achievements:
1. Reorganized structure to implement Channel Strategy.
2. Created & Implemented Pricing Strategy.
3. Identified Direct Sales Delivery (DSD) opportunity in collaboration with High Performing Logistics international team (HPL) and rolled out DSD strategy.
4. Identified & Implemented Cold Availability Strategy of 1000 coolers.
5. Expanded Merchandising Team to enhance market visibility.
Reporting to Head of Sales
Develop a sales & merchandising team of 50 with the support of Nestlé Waters International Sales Team on implementing specific sales development strategies.
Responsible to defend and grow market share for the brands in Cairo. Strategies to increase profitability of the brands / channel / sku /customer
Reporting to National Sales Manager
Ensure the distribution & launch Nestlé Pure Life throughout the East of Cairo.
Responsible for a team of 5 salespersons.
Coordinate with merchandising teams and ensure visibility. Provide to management tactics to gain share
Reporting to National Sales Manager
Ensure the distribution of launch Nestlé Pure Life throughout the Westside of Cairo. Responsible for a team of 5 salespersons.
Coordinate with merchandising teams and ensure visibility. Provide to management tactics to gain market share.
Reporting to National Sales Manager
Responsible for all 5* Hotels, Catering, and petroleum services. with one direct report.
Defend and grow market share of our local brand BARAKA & Introduced Nestlé Pure Life as a premium brands to key accounts
I decided to pursue my degree in what I love, international management.
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