marketing team leader
Lamaa
مجموع سنوات الخبرة :3 years, 8 أشهر
Spearheaded the development of effective content strategies and editorial calendars, resulting in a remarkable 50% quarter-on-quarter increase in LinkedIn followers
Orchestrated engaging social media campaigns and meticulously managed multiple accounts, which led to a significant 45% uptick in overall engagement rates
Analysed and reported on social media analytics on a weekly basis, tracking engagement metrics, content reach, and conversions
Proactively stayed up-to-date on industry trends and introduced innovative ideas to enhance social media engagement
Played a key role in generating a remarkable 40% quarter-on-quarter increase in LinkedIn impressions and engagement rate through the implementation of diverse engagement tactics
Designed and executed successful email marketing campaigns, achieving up to 60% open rates and 50% click-through rates using Pipedrive CRM
Developed and implemented A/B testing strategies to optimise email content and bolster audience engagement
Collaborated closely with the content team to create compelling email content tailored to resonate with the target audience.
Monitored and analysed campaign metrics to identify areas of opportunity and refine future marketing efforts
Managed the company's email marketing platform, ensuring the efficient and effective execution of all campaigns
Provided training and supervision to junior specialists, fostering their professional growth
Demonstrated success in managing relationships with external marketing agencies, ensuring strategy alignment and optimising outcomes.
Lead generation
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Planned, executed, Managed, and optimized 30+ Paid (Twitter, Facebook, Instagram) campaigns generating over B2C 5K+ leads to 3
companies in the Automotive and education Industry.
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Performed multiple optimization tactics and strategies to decrease the Cost Per Lead by up to 40%.
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Managed campaign budgets up to SAR 50K per Month.
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Aided in generating more than 1M+ SAR worth of revenue To Multiple Companies.
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Produced monthly performance reports and presentations.
Ecommerce
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Used Microsoft Excel Pivot table to analyze key website metrics and previous data and produce dashboards for stakeholders.
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Planned, executed, Managed, and optimized 20+ Paid (Snapchat, Instagram, Google) campaigns to increase site traffic and generate SAR
200K+ worth of revenue
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Optimized various Catalogue Sales Campaigns using A/B Testing to decrease Cost-Per-Purchase by up to 50% and achieved up to 10 times
Return-On-Ad-Spend
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Used Platform’s native reports and Google Analytics to track campaign performance
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Created 40+ engaging designs and videos using Canva
°Led an outsource team including web developers, Content Writers, and designers.to design, develop, and optimize the Polyclinic website which generated over 500K SAR worth of B2B leads.
°Oversaw their social media accounts to increase their followers by 100%.
• Researched & analyzed competitors social media accounts, websites, and content to identify weak points.
• Led a Team of 5 that Scheduled, created, and distributed written content, video, and images
• Increased brand awareness & engagement by more than 40% by posting 8+ posts across platforms each month using tools similar to Hootsuite
• Wrote engaging copy, identified key selling points, & studied the company’s client demographic causing a 30% increase in platform members.
• Performed SEO audit to identify technical SEO problems that slowed down the website. Recommended Technical SEO solutions to Increase the website speed by more than 50%.
• Performed a Comprehensive keyword research using various tools like Google Trends & Keyword Planner.
• Worked closely with all product development departments to create and maintain marketing materials including Banners, flyers, and digital
content.
•Co-led the planning, organization, and execution of an event, resulting in bringing in over 250 leads.
• Wrote engaging copy, identified key selling points, studied the company’s client demographic causing in a 150% increase in signups.
• Aided and consulted in developing a sales cycle which helped bring in over 50000 RM in sales.
• Wrote engaging and successful website copy driving over 200k EGP in sales.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Analyzed data from previous and current marketing campaigns to improve future results.
• Contributed in directing the marketing strategy for an event generating approximately 750K EGP in sales.
• Analyzed the company’s Facebook ads reports and provided the company with consultation advice. Improving their E-commerce website with clear call to actions and better landing pages.