Trade Marketing & Field Sales Manager
Napco
Total years of experience :18 years, 5 Months
Joined Napco as Product Specialist, received several accolades and multiple promotions, currently handling the position as Trade Marketing & Field Sales Manager
Key Designations Held at Napco:
• March 2015 - Present : Trade Marketing & Field Sales Manager, Napco Qatar
• Oct 2013 - March 2015;: Trade Marketing Manager, Napco, Qatar
• Feb 2012 - Oct 2013: Senior product specialist, Napco, Qatar
• Jan 2011 - Feb 2012: Senior Product Specialist, Napco, KSA/Bahrain
• Sep 2009 - Jan 2011: Product Specialist, Napco, KSA
• Jan 2009 - July 2009: Buying/planning Executive, Mind share advertisement kuwait
• May 2008- Jan 2009: Marketing Executive, Kuwait Proteins
Career Highlights:
• Astute at developing and implementing focused strategic market and product business plans including 7 significant business plans during current employment and several other key business strategies during the progressive career.
• Attained phenomenal double digit profitable growth by sourcing Major Key Accounts and by transforming Sales Supervisors/Product Specialists to become achievers and valuable Human Assets to the organization.
• Demonstrated a successful history of P&L leadership optimizing business operations with focus achieving revenue expectations, unprecedented growth profitability goals and people agenda.
• Delivered successful product launches leading global branding and consumer strategies across international markets with a proven record of driving targeted product enhancements, new products or new markets.
• Served as an effective communicator and liaison whose business acumen increases productivity and profitability.
• Exploited to fullest acquired market knowledge, product management expertise and industry experience for several big ticket product launches competing with multinational giants.
• Provided strategic inputs to Yearly Business Plan, since 2011 involving the assignment of annual sales targets; conducting SWOT analysis for identifying current market trends.
• Played a critical role in organizational restructuring and for obtaining ISO certification thereby increasing efficiency and accuracy.
• Broad experience in Product and Brand management, aimed at increasing focus on Product portfolio expansion; campaign planning, reporting and analysis to enhance ROI and delivery against KPI’s.
• Created a system to manage the collection and analysis of corporate-wide global market intelligence by performing vast number of research studies including SWOT analysis and presentations on behalf of numerous establishments.
Overview of Key Expertise Domains:
People Management:
• Partnering with Sales Managers/Marketing managers/brand managers on training, development and performance management of specialists.
• Building capability of sales team through excellent communication, coaching, objective setting and performance management
• Ensuring clear communication pertaining to business goals and service agreements; evaluated performance, identified issues and offered recommendations on performances enhancement and target attainment.
• Wore multiple hats: Strategy Planning, Sales, Business Development, New market Development, Distribution, Marketing as well as Team Management.
Overview of Key Expertise Domains:
Strategic Business Planning:
• Spearheading business planning and forecasting process; product planning, competitive analysis and communication roadmaps with an aim of improving current and future performance of the organization with respect to overseeing all aspects of product marketing & sales activity, planning, forecasting, product buys, product sell through, and margin goals.
• Setting realistic operational budgets, goals and targets to establish a result focused environment with precise performance parameters for achieving the desired P&L levels.
• Pioneered establishment of a structured marketing Units structured vertically from Marketing Manager down to Promoter team
• Orchestrated seamless integration of planned strategies/ policies with organizations strategic business goals.
Business Management and Sales Strategy:
• Conceptualizing short/ long term roll out business plans, formulated sales strategies and operational policies defining scope and potential avenues for growth and development of business across all assigned areas/ regions.
• Earning stellar reputation in creating effective marketing strategies and logistics support systems to effectively meet the consumer requirements and capitalize on growth opportunities, and maintain profitable retail operations.
• Driving area sales performance to achieve volume and market share growth by using sound commercial and financial understanding to generate business proposals and solutions
• Researching and recommending new ways to promote the complete product portfolio of the company in accordance with pre-set targets, market trends and competitor strategy.
• Implementing brand and media, distribution and customer relation initiatives and establishing process for sales, promotions and public relation methods in liaison with Marketing Manager/General Manager.
Organizational Set-up/ Management:
• Leveraging acquired knowledge and operational experience in the field to handle a wide spectrum of activities ranging from set-up of marketing units, operational stages and transforming all units to support the company achieve desired growth rate.
• Providing operational direction and management, effective financial strategies and expert level of knowledge in planning process and people management to seamlessly accomplish critical business operations.
• Crafting a high-performing sales culture, through effective coaching and mentoring that drives results through clearly set objectives that are customer-centric and Produced through coaching and mentoring.
Brand Activation & Product Management:
• Delivering customized solutions and executing BTL activities to enhance brand visibility and strengthen brand position, ensuring effective design and implementation to expand product portfolio expansion and win consumers preferences in large competitive environment.
• Consistently delivering incremental growth across the primary of Napco product portfolio encompassing Sanita Bambi Baby diaper, Feminine napkins (fam private freshdays) Sanita Club & Sanita Bouquet tissues, Plastic Products (Sanita refusal bags, table cover, Food Storage products) through creative vision to better connect organization with target market thereby achieve business goals.
• Contributing significantly knowledge of products/ markets, competitors offering and industry experience for developing innovative and compelling business strategies that assure sustained business growth.
• Delivering exceptional services in business acumen and media management wisdom involving media planning for key clients including Zain telecom, NBK, Azadea group and determine the best combination of media to achieve the marketing campaign objectives.
• Executing successful and strategic new product launches that exceeds initial sales expectations and subsequently resulting in a significant increase in market interest and a revenue increase.
responsible for all consturction & real estate progress in lebanon and overlooking the operation of 8 Estates throughout lebanon
Trainings & Certifications: • Time Management • Media [Digital Media, Planning & Buying] • Strategic Branding • Organizational Structuring • Leadership • Advanced Communication & Negotiation Skills • Situational Management & Problem Solving • Advanced Scot work negotiation seminar