Assistant Brand Manager
Americana Cake
Total years of experience :13 years, 1 Months
• Assist in the development of the marketing plan for the brand.
• Collect, report and analyze periodical data regarding market trends, competitors offering, activities, media vehicles and spending
• First hand management of the ATL agency and advertising agencies.
• Responsible for the monitoring and execution of ATL & BTL marketing activities.
• Lead, manage, and follow up on the planning, execution, and analysis of LSM activities.
• Periodic monitoring of the brand mix and pricing, and recommending/implementing changes as appropriate
• Daily review for sales performance, recommending sales and profit enhancements if needed.
• Works collaboratively with operations & R&D units to identify and develop key initiatives.
• Working closely with advertising agencies, briefing them and executing campaigns.
• Implementing the marketing calendar for Pizza King and Momen brands
• Responsible of all branding and in-store merchandising for 80 stores.
• Coordinating with Product Development Department in NPD Pipelining.
• Handling Internal Communications to meet the department’s objectives in a timely manner.
• Develop a monthly competitive analysis report for the Egyptian market.
• Work with operation area managers to develop and execute local store marketing program.
• Responsible of all branding and in-store merchandising for 70 stores.
• Assists with the development, writing, and communication of creative briefs, project recommendations, and presentations.
• Work closely with Advertising agencies, briefing them with and executing all BTL campaigns.
• Work with operation area managers to develop and execute local store marketing program.
• Develop a full-fledged competitive analysis report of the Egyptian market.
• Prepare periodical reports regarding marketing activities and their impact.
• Responsible for gaining approval, tracking and managing a pre-determined budget for all marketing projects.
• Create advertising proposals for clients
• Pitch creative concepts to clients
• Conduct brainstorming sessions with creative team to develop ad campaigns based on client's needs
• Plan, execute and follow up with clients projects
• Communicating in meetings with Clients to discuss useful marketing strategies
• Collaborated in preproduction meetings.
• Courses Include: - Marketing Planning. -Delivering Customer Value through Marketing. -Marketing Management. -Project Management for Marketing
• Major: “Marketing & International Business” • Thesis subject: Measuring consumer’s perception towards energy drinks. • Course work included: Marketing, Advertising, IMC, Management, HR, Finance, Accounting, Strategic management, Business law, Sales…etc. • Graduated with GPA 3.2