Head of Sales - FMCG
BinHendi Enterprises
Total years of experience :19 years, 3 Months
Voss Water, Texas Instruments, Jolen Bleach Cream
Supporting definition and execution of growth strategy of the business in the division based on insights from competition and market conditions
Supporting development of business plans and lead the budgeting process to meet the strategic objectives
Leading expansion of business by growing existing businesses and brands as well as adding new brands to the trading portfolio
Supporting development and execution of growth plans of the individual businesses and provide hands-on support where required
Developing, implementing and monitoring schedules for the operation of all trading verticals to achieve profitable results
Achievements to date:
• Increase overall YTD net profits by %32 year to year
• Successful development project of Texas Instruments over MEA region
• Cleared aged stock and put an operating cycle for all brands
• Launched 2 new brands within the department and reached profitable P&L in 6 months
• Successfully launched 2 new SKU’s for Voss Water & 4 new SKU’s for Jolen
• Fixed a pricing structure and ordering stability for all brands and stabilized gross profits
• Successfully accomplished Digital Marketing project for Voss Water, brand new website design, google ads, social media ads, remarketing and social media management tripled daily visitors over the website
• Increased retail penetration by %37 over Jolen & Texas, signed 28 corporate deals for Voss Water in the first year
• Attending FMCG exhibitions brought in 12 new brand projects over 2 years
Yorsan, Tellioglu, Gundogdu, Polonez
Develop sales plans and budgets to achieve or exceed the annual sales objectives of the company. Monitor and control the sales budget to ensure optimum utilization of resources in the region
Generate sales of company products in the region through a team of salesmen in order to achieve or exceed the annual sales targets
Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region
Achievements to date:
• Overachieved sales budget by %14
• Signed 62 new accounts over 2 years
• Stock management project: Decreased the wastage & expired product levels by %83 which resulted to increased profitability
• Delivery operations project: Decreased delivery cost / customer by %13 by doing route analysis and planning a monthly delivery operations
• Build up the brand Polonez from scratch over retail & horeca markets
Being fully responsible of the sales and operations of the NYS retail sales units at the Shopping malls
Preparing annual sales forecast by product by retailer sales units, yearly order planning, stock management and team planning
Putting orders from headquarters in USA monthly basis and working too closely with the logistics and warehouse teams to make sure products are being shipped in time to correct retail sales locations
Visiting to the retail sales locations and tracking the sales in daily basis and pushing the team to reach the targets
Achievements to date:
• Started operating with 7 locations over UAE, opened 3 more and brought all locations to profitable net margins
• Over achieved sales budgets by %40 first year & %24 in the second year
• Conducted regular training to team members to increase service levels & product knowledge of the team to increase sales
• Brought in a healtier stock management system to analyze and sell the non-selling stocks
Responsible for day to day operations of Taksim area, team scheduling, stock management, operating duties, purchases and sales reconciliation within the budgeted guidelines and to the highest standards
Achievements to date:
• Closely worked with operations, finance and purchasing teams to decrease operational costs and increase margins
• Wastage Management Project: Reduced wastage by %65 by working with the Head chef’s to prepare daily meals and staff meals
• Sales Training Project: Trained all sales teams on customer service and upselling over all locations in Turkey with a training team of 3
• Opened new stores Curcuna & Murekkep from construction till operations and got involved in every aspect
Responsible for closing deals for wedding, event & conference organizations, supporting operations during the events.
Achievements to date:
• Supported the owner to close deals
• Acted as a marketing executive, did gifting, branding, media ads to increase brand awareness and revenue
• Carried the business outside Izmir and closed sales in nearby cities
Responsible for supporting clients with the mini games in the park
Achievements to date:
• Achieved “Employee of the Month” two months in a row
• Achieved “Highest Seller” in the paid games
2005-2011 DOKUZ EYLUL UNIVERSITY, IZMIR, TURKEY Bachelor of Science Economics