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Osaid Rahman, Trade Marketing Executive

Osaid Rahman

Trade Marketing Executive·Hindustan Unilever Limited

India

Master's degree, Marketing

Work experience

Total years of experience: 7 years, 6 months

Trade Marketing Executive

December 2025 - Present

Hindustan Unilever Limited

Gurgaon, India

December 2025 - Present

• Driving trade marketing execution and category growth initiatives for Hair Care and Oral Care portfolio across North India.
• Managing channel visibility, distributor engagement, retail activations, and market execution across priority markets.
• Collaborating with sales, supply chain, finance, and category teams to strengthen in-market execution and secondary growth.
• Supporting launch planning, promotional execution, and visibility deployment across General Trade and Modern Trade channels.
Company industry:
FMCG

Regional Marketing Manager

March 2025 - November 2025

Mahindra Group - Classic Legends Private Limited

New Delhi, India

March 2025 - November 2025

KRAs: Strategy & Planning, Campaign Management - ATL & BTL, Events, Digital & Social Media, Budget & Reporting

• Owned and executed regional go-to-market strategy for Jawa, Yezdi, and BSA motorcycles across North and Central India.
• Delivered 360° brand campaigns covering TV, outdoor, print, digital, influencer marketing, and experiential activations.
• Led dealership marketing programs, retail branding, and customer engagement events across 25+ cities.
• Collaborated with creative and media agencies to drive regional awareness and campaign effectiveness.
• Analysed regional marketing KPIs and optimized budget allocation to maximize campaign ROI.
Company industry:
Automotive Manufacture
Job role:
Marketing and PR

Customer Strategy & Planning Officer - Tea Business Unit

June 2024 - February 2025

Unilever - India

Mumbai, India

June 2024 - February 2025

KRAs: Brand Strategy & Planning, Distribution Management, Campaign Management, Product Launch/Re-launch

• Developed and executed omnichannel marketing plans for Lipton, Red Label Natural Care, and 3Roses.
• Partnered with channel, sales, and brand teams to execute micro-marketing, static media, and regional promotions.
• Planned and analysed campaign effectiveness using syndicated data (NielsenIQ, Kantar) and internal metrics.
• Supported product launches and re-launches in priority channels, ensuring on-ground visibility and stock movement.
Company industry:
FMCG
Job role:
Marketing and PR

Trade Marketing Officer - Brand Marketing & Investment

June 2021 - May 2024

Unilever - India

Gurgaon, India

June 2021 - May 2024

KRAs: Part of Customer Marketing Team taking care of Brand Activations, Media Planning & Buying.

• Designed and executed ATL & BTL campaigns for priority brands across general trade and modern trade.
• Owned end-to-end activation from concept to execution: micro-marketing, POSM deployment, and in-store branding.
• Collaborated with regional sales teams, distributors, and creative agencies for hyperlocal promotions.
• Conducted ROI tracking and media analysis using Kantar IMRB, NielsenIQ, and LiveWire tools.
Company industry:
FMCG
Job role:
Marketing and PR

Executive - Servicing & Operations

January 2019 - June 2021

Impact Communications

New Delhi, India

January 2019 - June 2021

KRAs: Rural Marketing, BTL Campaign Planning, Execution, Reporting & Monitoring

• Managed rural marketing and BTL activations for major FMCG, agri. and automotive clients including GSK, HUL, Nestlé, Tata Consumer Products and Mahindra.
• Led successful execution of GSK’s Horlicks Swasthya Abhiyaan campaign, improving on-ground efficiency and reporting followed by successful transition of the campaign from GSK to HUL.
• Planned and delivered activation campaigns in Bangladesh for Mahindras commercial vehicle division.
• Worked closely with clients on campaign planning, execution, and quarterly reviews.
Company industry:
Advertising
Job role:
Marketing and PR

Education

Bharatiya Vidya Bhavan’s Usha & Lakshmi Mittal Institite of Management

May 2019

May 2019

Master's degree, Marketing

India

MBA in Marketing Management and IT/Operations Management

Amity University

May 2017

May 2017

Bachelor's degree, Agriculture and Food Business

India

B.Sc. in Agriculture and Food Business

Skills

Trade Marketing

Expert

Cross functional Team Leadership

Expert

Media Planning

Expert

Consumer Insights

Expert

Brand Management

Expert

Management

Expert

BTL Activations: Events, On-ground, Micro-marketing

Expert

Market Share and Penetration Strategy

Expert

Retail and Distributor Marketing Support

Expert

Cross-team Collaboration (Sales, Finance, SCM, Agencies)

Expert

360° Campaign Management (ATL, BTL, Digital)

Expert

Omnichannel Marketing Execution

Expert

Consumer Behaviour Analysis

Expert

Sales & Distribution Management

Expert

Consumer and Market Insights

Expert

Marketing Budget Management

Expert

Agency & Vendor Management

Expert

Brand Strategy & Positioning

Expert

Nielsen IQ and Kantar WorldPanel Data Analysis

Expert

Shopper Market and Syndicated Data Interpretation

Expert

Product Launch & Re-launch Strategy

Expert

Campaign ROI & KPI Tracking

Expert

Media and Communication Planning

Expert

ATL Activations: TV, Print, Outdoor

Expert

Digital and Social Media Campaigns

Expert

Digital Marketing

Expert

Social Media Marketing

Expert

Marketing

Expert

Brand Management

Expert

Customer Service

Expert

Microsoft Office

Expert

Business Development

Expert

Project Management

Expert

Administration

Expert

Sales

Expert

Branding

Expert

Social profiles

Languages

English

Expert

Urdu

Native Speaker

Hindi

Expert

Arabic

Beginner

Training and Certifications

Certifications
Agriculture Extension Executive
Aug 2016

Hobbies and interests

Behavioural Insights
Photography
Singing
Travel
Content Writing