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osama Ahmed Al Talawy, Head of Pharma skincare division

osama Ahmed Al Talawy

Head of Pharma skincare division·Chalhoub Group

Saudi Arabia

Bachelor's degree, Geography Department of Surveying and mapping 

Work experience

Total years of experience: 23 years, 10 months

Head of Pharma skincare division

July 2022 - Present

Chalhoub Group

Jeddah, Saudi Arabia

July 2022 - Present

Create a Launch plan for Skincare & Makeup Brands By channel per customer.
• Leading all the communications with Suppliers (Negotiation, distribution, business plan).
• Establish the full-year business plan including (Forecast, Marketing activity, distribution channel, share of shelf, promotion calendar)
• Build pharma division structure and KPI.
• Drive Sales, Marketing, and commercial process across all Saudi Aribia.
• Prepare monthly, quarterly, and annual sales forecasts by brand by channel by region.
• Managing company budgets and external budgets with the customers.
• Drove volume growth and maintained trade profitability.
• Controlling P &L to achieve company yearly profit with sales growth.
• Establish and build productive and professional relationships with key people in key accounts.
• Ensure monthly market visits to the trade to evaluate and measures sales fundamentals Implementations.
• Driving excellence execution according to perfect store KPI's.
• Lead and direct Sales team to establish proper Visibility, Availability, and effective implementation of promotional activities.
• Creating yearly Marketing activities, promotion calendar.
• Tracking key account BP. And performance.
• Analyzing accounts performance and evaluate business drivers to identify future areas of growth.
• Monitoring the KSA market and competitors' actions.
• Building, leading, and developing KSA Sales and Merchandisers team (Managing - Coaching - Developing)
• Reporting to Saudi Arabia GM.

Company industry:
FMCG
Job role:
Management

KSA Commercial Manager

July 2021 - June 2022

MS pharma

Jeddah, Saudi Arabia

July 2021 - June 2022

Drive Sales, Marketing, and commercial process across KSA.
• Planning Strategic thinking to improve (Sales & Shares) for all channels (, Pharmacy Trade, and Hospital and Subagent).
• Prepare monthly, quarterly, and annual sales forecasts by brand by channel by region.
• Managing company budgets and external budgets with the customers.
• Drove volume growth and maintained trade profitability.
• Controlling P &L to achieve company yearly profit with sales growth.
• Driving excellence execution according to perfect store KPI's.
• Creating yearly planogram, Marketing activities, promotion calendar.
• Tracking key account BP. And performance.
• Analyzing accounts performance and evaluate business drivers to identify future areas of growth.
• Monitoring the KSA market and competitors' actions.
• Building, leading, and developing KSA Sales and Merchandisers team (Managing - Coaching - Developing) 48 Person.
• Reporting to Saudi Arabia GM.

Company industry:
Pharmaceutical Manufacturing
Job role:
Management

KSA Trade Manager

December 2018 - June 2021

Novalac Nutrition & Health

Jeddah, Saudi Arabia

December 2018 - June 2021

Head of Sales & Commercial.


Job Responsibilities:

• Driving Sales and Marketing processes across KSA.
• Planning Strategic thinking to improve (Sales & Shares) for all channels (Modern Trade, Pharmacy Trade, and Traditional Trade).
• Managing company budgets and external budgets with the customers.
• Controlling P&L in order to achieve company yearly profit with sales growth.
• Driving excellence execution according to perfect store KPI’s.
• Creating yearly planogram, Marketing activities, promotion calendar.
• Tracking key account BP. And, performance.
• Analyzing accounts performance and evaluate business drivers to identify future areas of growth.
• Monitoring the KSA market and competitor's actions.
• Building, leading, and developing KSA Sales and Merchandisers team (Managing - Coaching - Developing) 40 Person.
• Reporting KSA Country Manager.

Company industry:
FMCG
Job role:
Sales

OTC Sales Manager (Central & Eastern Regions)

August 2018 - November 2018

Church & Dwight Co., Inc.

Riyadh, Saudi Arabia

August 2018 - November 2018

* Managing the qualitative and quantitative performance for Both sales and medical detailing team.
* Ensure Execution of the cycle plan for the medical calls with priorities in terms of doctors, pharmacies, hospitals selection.
* Establish Direct & fruitful relations with chain pharmacy.
* Establish OTC line launch plan.
* Establish the full-year business plan including (Forecast, periodic activity, permanent activity, distribution, Availability, visibility, share of shelf, G2N).
* Execute plan for competitor actions in order to increase customer purchasing.
* Develop individual Key Account plan which fully incorporates insights, objectives at the category, channel and customer level in order to profitability growth of the business.
* Analyze accounts performance and evaluate business drivers to identify future areas of growth.
* Conduct regular detailed business reviews with customers to evaluate customer performance in order to agree on the growth opportunities.
* Reporting to Business Unit Director Middle East Region

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Area Sales manager

March 2016 - July 2018

Kimberly-Clark

Riyadh, Saudi Arabia

March 2016 - July 2018

Managing Olayan Kimberly-Clark Central Region Sales process.
Managing distributor ( Growth, Forecast, P&L)
Provide business growth through development and effective short-term and long term strategies
Execute Company plan in order to counter-attack competitor actions to increasing customer purchasing.
Deliver continuous improvements in visibility and execute Segment objectives, goals, and strategies to deliver sustained competitive advantage.
Conduct regular market visits to assess service standards with regard to availability / visibility.
Develop individual Key Account plan which fully incorporates insights, objectives at the category, channel and customer level in order to profitability grow the business.
Analyze accounts performance and evaluate business drivers to identify future areas of growth.
Conduct regular detailed business reviews with customers to discuss and agree on growth opportunities
Prepare forecast plan per customer by item.
Reported to Country sales Manager Saudi Arabia & Bahrain

Company industry:
Sales Outsourcing
Job role:
Sales

Regional Key Account Manager

January 2015 - January 2016

Saudi Arabia | GlaxoSmithKline Consumer Healthcare

Dammam, Saudi Arabia

January 2015 - January 2016

Driving All Key Account Customer Pharmacy Trade & Modern trade

Company industry:
Sales Outsourcing
Job role:
Management

Key Account Manager pharmacy channel central&East regions

July 2014 - January 2015

Saudi Arabia | GlaxoSmithKline Consumer Healthcare

Dammam, Saudi Arabia

July 2014 - January 2015

Managing two divisions.
1. FMCG product (Sensodyne T/P….etc).
2. Wellness product (Panadol ) group.
• Provide business growth through development and effective short-term and long term strategies.
•Driving all Key Account pharmaciteal channal.
•Handling the Annual Agreement with All chain pharmacy in Central & East regions( Al Dawaa Ph, Tadawi Ph, BAYT ALSIHA Ph, ZAHRET ALRAWDAH Ph, KONOZ ALSEHA Ph)
•Reported to Head of business development.

Company industry:
Sales Outsourcing
Job role:
Management

Key Account Manager

January 2012 - June 2014

GlaxoSmithKline Consumer Healthcare

Dammam, Saudi Arabia

January 2012 - June 2014

Driving Key Account customer (M&PH) Trade

Company industry:
Sales Outsourcing
Job role:
Sales

Key Account supervisor

June 2009 - January 2012

Glaxosmithkline consumer Healthcare

Dammam, Saudi Arabia

June 2009 - January 2012

Manage all key account in eastern area
including chain pharmacies, hypermarkets, stores.
manage thirteen merchandiser and two sales Rip

Company industry:
FMCG
Job role:
Sales

Key Acount executive

January 2006 - May 2009

Al Nahdi Medical co

Eastern Province, Saudi Arabia

January 2006 - May 2009

Driving All Key account customer agreement
Chain ph, stores and Hospital

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

promoted to senior in Agencies Department .

February 2005 - January 2006

Al Nahdi Medical Company (N.M.C.)

Dammam, Saudi Arabia

February 2005 - January 2006

Area responsibility (Dammam, Jubail, sehat, hafr al-batin, Al khafgy)
Sales and collection responsibilities

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Sales representative in Subagent Department

February 2004 - February 2005

Al Nahdi Medical co.

Dammam, Saudi Arabia

February 2004 - February 2005

Sales and collection tasks in all eastern area

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Sales representative

August 2003 - February 2004

AL Soudais Co

Dammam, Saudi Arabia

August 2003 - February 2004

Sales and collection tasks in all eastern area

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

sales man

July 2002 - August 2003

Sara Co. (Gsk Department)( FMCG) line

Saudi Arabia

July 2002 - August 2003

sales Rip Resident in Hail Sales and collection responsibilities in supermarkets, hypermarkets, street pharmacies and chain pharmacies

Company industry:
Sales Outsourcing
Job role:
Sales

Education

Fauclty of art

May 2001

May 2001

Bachelor's degree, Geography Department of Surveying and mapping 

Egypt

GPA (percentage): 85%

GPA (percentage): 85%

 ليسانس أداب قسم جغرافيا شعبة مساحه وخرائط

Skills

FMCG
Expert
FMCG
Expert
الكمبيوتر
Expert
الكمبيوتر
Expert
FMCG
Expert
FMCG
Expert

Languages

English
Expert

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