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Osama Al-aiashey, Regional Sales Manager

Osama Al-aiashey

Regional Sales Manager·Lactalis groub

Saudi Arabia

Bachelor's degree, accounting section) -------------------.....

Work experience

Total years of experience: 18 years, 5 months

Regional Sales Manager

September 2018 - Present

Lactalis groub

Riyadh, Saudi Arabia

September 2018 - Present

Company industry:
FMCG
Job role:
Sales

branch sales manager

November 2021 - April 2025

afrais al arabi company

Riyadh, Saudi Arabia

November 2021 - April 2025

Company industry:
FMCG
Job role:
Sales

national key account manager

April 2017 - August 2018

United Food industry Co.. Lactalis

Riyadh, Saudi Arabia

April 2017 - August 2018

Lactalis is a multinational company in dairy products, the owner of brands ( Pride, President, Valbreso
Company industry:
FMCG
Job role:
Management

national key account manager

May 2012 - March 2017

Abbar &sons cold stores company

Riyadh, Saudi Arabia

May 2012 - March 2017

2) " Abbar cold stores company "
from 12 /2015 till 4/2017

the distributer of ( Sabco -whole poultry, Frico cheese, buttler potatos, valbreso cheese, Mani nuts, bahlsen biscuits
Company industry:
FMCG
Job role:
Sales

Regional Sales Manager

February 2011 - April 2012

Al-ghurair food company

Riyadh, Saudi Arabia

February 2011 - April 2012

Succeed to list the oils in Othaim chain of Markets and that developed the business by 9%

•Achieved annual TGT 29 Million with gross of 9% Vs 2010

•Participates with country manager in the design of the channel strategies and tailor promotional
•Activities, implementing associated plans and monitoring generated results.

•Preparing monthly activity calendar& Monthly in store stock inventory and forward to channel RSM's- by customer by price by proposal Selling quantity to associate with month sales objective .

•Schedule market visits for strong supervise the execution of (promotional activity - contracts - SOS
•And planograms), and to survey competitors prices & tracking their marketing activities.

•Strictly monitoring and review the budget control scheme and promotion calculation to evaluate over
All spending (trade offers, contracts, special activities, , ) by customer, category to meet desired profit
•Managing prices with country manager for better margins & BTL spends with sold control and claims settlement
Company industry:
FMCG
Job role:
Management

regional sales manager

January 2008 - December 2010

Sara groub

Riyadh, Saudi Arabia

January 2008 - December 2010

-executing & achieving central region target of 35M Sr, company brands objectives
-planning &developing year sales volume projection up to 18% growth
- conducting business review with customers to find gaps and agreed on correction plans
-planning market activities and budget over channels, customers & materials to meet the required achievements
Company industry:
FMCG
Job role:
Sales

Education

Tanta University

June 1998

June 1998

Bachelor's degree, accounting section) -------------------.....

Egypt

GPA (percentage): 4%

GPA (percentage): 4%

Skills

Business Development
Expert
Business Development
Expert
Modern Trade
Expert
Modern Trade
Expert
FMCG
Expert
FMCG
Expert
Sales Team Management
Expert
Sales Team Management
Expert
Sales Management
Expert
Sales Management
Expert
market research
Intermediate
market research
Intermediate
operation
Expert
operation
Expert
planning
Expert
planning
Expert
reconciliation
Intermediate
reconciliation
Intermediate
BUDGETING
Expert
BUDGETING
Expert
HUMAN RESOURCES
Expert
HUMAN RESOURCES
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
MICROSOFT WINDOWS 3.1
Expert
MICROSOFT WINDOWS 3.1
Expert
PRESENTATION SKILLS
Expert
PRESENTATION SKILLS
Expert
SALES
Expert
SALES
Expert
SALES ANALYSIS
Expert
SALES ANALYSIS
Expert
BANK RECONCILIATION
Expert
BANK RECONCILIATION
Expert
COM
Expert
COM
Expert
lead generation
Expert
lead generation
Expert
soft skills
Expert
soft skills
Expert
marketing support
Expert
marketing support
Expert
word of mouth marketing
Expert
word of mouth marketing
Expert
system sales
Expert
system sales
Expert
persuasion skills
Expert
persuasion skills
Expert
wholesale sales
Expert
wholesale sales
Expert
operations management
Expert
operations management
Expert
negotiation
Expert
negotiation
Expert
marketing mix
Intermediate
marketing mix
Intermediate
key account management
Expert
key account management
Expert
merchandising
Expert
merchandising
Expert
order
Expert
order
Expert
marketing strategy
Intermediate
marketing strategy
Intermediate
problem solving
Expert
problem solving
Expert
people management
Expert
people management
Expert
plan execution
Expert
plan execution
Expert
wholesale
Expert
wholesale
Expert
marketing communications
Intermediate
marketing communications
Intermediate
materials
Intermediate
materials
Intermediate
Modern Trade
Expert
Modern Trade
Expert
FMCG
Expert
FMCG
Expert
Sales Team Management
Expert
Sales Team Management
Expert
Project Management
Intermediate
Project Management
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
Accounting
Intermediate
Accounting
Intermediate
Business Development
Expert
Business Development
Expert
Customer Service
Expert
Customer Service
Expert
Administration
Expert
Administration
Expert
Sales Management
Expert
Sales Management
Expert
Leadership
Expert
Leadership
Expert
Marketing Management
Intermediate
Marketing Management
Intermediate
Sales Growth
Expert
Sales Growth
Expert
Team Management
Expert
Team Management
Expert
Sales Representatives
Expert
Sales Representatives
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Retail
Expert
Retail
Expert
Social Media Marketing
Intermediate
Social Media Marketing
Intermediate

Languages

Arabic

Native Speaker

English

Expert

French

Beginner

Training and Certifications

Training
mdp
abbar institute
Management development program
Abbar academy

Hobbies and interests

Water Sports