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Osama Al-aiashey, Regional Sales Manager

Osama Al-aiashey

Regional Sales Manager·Lactalis groub

Saudi Arabia

Bachelor's degree, accounting section) -------------------.....

Work experience

Total years of experience: 18 years, 5 months

Regional Sales Manager

September 2018 - Present

Lactalis groub

Riyadh, Saudi Arabia

September 2018 - Present

Company industry:
FMCG
Job role:
Sales

branch sales manager

November 2021 - April 2025

afrais al arabi company

Riyadh, Saudi Arabia

November 2021 - April 2025

Company industry:
FMCG
Job role:
Sales

national key account manager

April 2017 - August 2018

United Food industry Co.. Lactalis

Riyadh, Saudi Arabia

April 2017 - August 2018

Lactalis is a multinational company in dairy products, the owner of brands ( Pride, President, Valbreso
Company industry:
FMCG
Job role:
Management

national key account manager

May 2012 - March 2017

Abbar &sons cold stores company

Riyadh, Saudi Arabia

May 2012 - March 2017

2) " Abbar cold stores company "
from 12 /2015 till 4/2017

the distributer of ( Sabco -whole poultry, Frico cheese, buttler potatos, valbreso cheese, Mani nuts, bahlsen biscuits
Company industry:
FMCG
Job role:
Sales

Regional Sales Manager

February 2011 - April 2012

Al-ghurair food company

Riyadh, Saudi Arabia

February 2011 - April 2012

Succeed to list the oils in Othaim chain of Markets and that developed the business by 9%

•Achieved annual TGT 29 Million with gross of 9% Vs 2010

•Participates with country manager in the design of the channel strategies and tailor promotional
•Activities, implementing associated plans and monitoring generated results.

•Preparing monthly activity calendar& Monthly in store stock inventory and forward to channel RSM's- by customer by price by proposal Selling quantity to associate with month sales objective .

•Schedule market visits for strong supervise the execution of (promotional activity - contracts - SOS
•And planograms), and to survey competitors prices & tracking their marketing activities.

•Strictly monitoring and review the budget control scheme and promotion calculation to evaluate over
All spending (trade offers, contracts, special activities, , ) by customer, category to meet desired profit
•Managing prices with country manager for better margins & BTL spends with sold control and claims settlement
Company industry:
FMCG
Job role:
Management

regional sales manager

January 2008 - December 2010

Sara groub

Riyadh, Saudi Arabia

January 2008 - December 2010

-executing & achieving central region target of 35M Sr, company brands objectives
-planning &developing year sales volume projection up to 18% growth
- conducting business review with customers to find gaps and agreed on correction plans
-planning market activities and budget over channels, customers & materials to meet the required achievements
Company industry:
FMCG
Job role:
Sales

Education

Tanta University

June 1998

June 1998

Bachelor's degree, accounting section) -------------------.....

Egypt

GPA (percentage): 4%

GPA (percentage): 4%

Skills

Business Development

Expert

Modern Trade

Expert

FMCG

Expert

Sales Team Management

Expert

Sales Management

Expert

market research

Intermediate

operation

Expert

planning

Expert

reconciliation

Intermediate

BUDGETING

Expert

HUMAN RESOURCES

Expert

MANAGEMENT

Expert

MARKETING

Expert

MICROSOFT WINDOWS 3.1

Expert

PRESENTATION SKILLS

Expert

SALES

Expert

SALES ANALYSIS

Expert

BANK RECONCILIATION

Expert

COM

Expert

lead generation

Expert

soft skills

Expert

marketing support

Expert

word of mouth marketing

Expert

system sales

Expert

persuasion skills

Expert

wholesale sales

Expert

operations management

Expert

negotiation

Expert

marketing mix

Intermediate

key account management

Expert

merchandising

Expert

order

Expert

marketing strategy

Intermediate

problem solving

Expert

people management

Expert

plan execution

Expert

wholesale

Expert

marketing communications

Intermediate

materials

Intermediate

Modern Trade

Expert

FMCG

Expert

Sales Team Management

Expert

Project Management

Intermediate

Microsoft Office

Expert

Accounting

Intermediate

Business Development

Expert

Customer Service

Expert

Administration

Expert

Sales Management

Expert

Leadership

Expert

Marketing Management

Intermediate

Sales Growth

Expert

Team Management

Expert

Sales Representatives

Expert

Microsoft Excel

Expert

Retail

Expert

Social Media Marketing

Intermediate

Languages

Arabic

Native Speaker

English

Expert

French

Beginner

Training and Certifications

Training
mdp
abbar institute
Management development program
Abbar academy

Hobbies and interests

Water Sports