Head - Regional Sales Manager
Middle East and North Africa Beverage
Total years of experience :23 years, 3 Months
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am currently handle the sales activity that related to Fine agents in MENA Region
Management Role: • Provides leadership, expertise and professional advice to FINE SOLUTIONS Regional Sales director on sales matters in designated country to ensure business objectives are supported with the right sales strategy. Strategies Plans & Budgets: • Develops and gains agreement to sales strategies, plans and budgets for designated country to support the implementation and realization of agreed sales objectives and strategies. • Submits monthly forecast of Fine Solutions portfolio, and tracks performance. Team Capability: • Builds, leads and develops a highly motivated, achievement oriented sales team and supporting networks capable of meeting, or exceeding, demanding targets and profit margin objectives. Sales Incentives: • Develops and makes recommendations for sales team incentive plans to encourage and reward increased sales efforts and revenues. Product portfolio, Pricing: • Develop and recommend pricing, discount and marketing strategies for designated country in line with FINE SOLUTIONS General strategies, to ensure competitiveness and profitability. • Constantly reviews FINE SOLUTIONS portfolio, while ensuring full coordination with other FINE SOLUTIONS functions. Sales Support: • Provides high level direct sales support to team leaders and sales staff in order to create win-win business situations. Maintains own selected accounts requiring executive level consideration. Sales Collections: • Monitors operation of sales collection activity and ensures adherence to FINE SOLUTIONS credit policy in order to meet collection targets and minimizing bad debt. Customer Service & Relationship: • Manage all aspects of customer relationship activities in designated country including development of customer database and contacts in order to ensure strong client relationships convert into retained customers and growth in market share. • Enforces a customer centric culture in team, to reach and surpass customer satisfaction. Sales Trends & Competitor Activity: • Manages the process of monitoring sales trends and competitor activity in order to determine effectiveness of sales plans and strategies Makes necessary adjustments to maintain competitive advantage. Other FS Functions Support: • Coordinate and provide support to other FINE SOLUTIONS functions (Marketing, Supply Chain and Finance) as FINE SOLUTIONS country representative and liaise on behalf of them when necessary.
develop the poor area by implementing the RE concept & segregate the customers classification in order to build a strong route to generate more sales with low cost & time waste to ensure reach to the highest numeric distribution.
• Develops and gains agreement to sales strategies plans and budgets to support the implementation and realization of agreed corporate sales objectives; hence channel strategies.
•Prepare monthly forecast for the division portfolio, and tracks performance.
•Provides inputs and participates in the development of pricing, discount and marketing strategies in conjunction with marketing, to ensure competiveness and profitability.
• constantly reviews portfolio as of the division is a dynamic market, while ensuring production flexibility.
• Oversees all aspects of customer relationship activities including development of customer database and contacts in order to ensure strong client relationship convert into retained customers and growth in market share.
• Enforce a customer centric culture in team, to reach and surpass customer satisfaction.
•Follow up all Tenders need.
• Manage the process of mentoring sales trends and competitor activity in order to determine effectiveness of sales plans and strategies.
• Makes necessary adjustments to maintain competitive advantages.
• Setting a clear sales plan to the sales force to assure achieving the monthly sales targets.
• Follow up and solve the daily issues that maybe raised by our customers in my territories through setting a daily visiting plan to the client.
• Solving the sales force daily market matters and their internal office requirements.
• Follow up the sales force daily invoices and their collected cheque to assure being submitted to sales & finan
• Follow up the credits amount for the hall region by implementing a weekly reconciliation system for the clients, and assure not to exceed their aging.
•Develop outlet sales and deliver highest numeric distribution and product penetration.
•Trains, inspires & motivated the team in order to achieve company monthly objectives.
•Translate company sales objectives into specific action plans to improve distribution, share of shelf, market share & other KPI’s per category, brand and outlet.
•Maintains credit control of customers in line with company trading terms.
•Measure the efficiency & effectively of the team performance.
•Train and coach the sales team.
•Promoted sales by utilizing public relations and previous experience in sales.
•Proposed new ideas which accordingly increased market share percentage.
•Solve the customer’s complaint
•Develop all potential area to increase the market share