Osama Khattab

Designed and executed a commercial growth strategy that took AMC from 0 to 25, 000, 000 SAR/month in
sales within 5 years
Led global expansion, launching AMC into 30+ export destinations, establishing distributor networks and long:
term supply partnerships.
Full P&L ownership for Sales, Marketing, Logistics, and Export; ensured profitability, optimized expense
structures, and improved gross margins
Oversaw SAP S/4HANA SD operations including:
Customer master data & credit setup
Pricing conditions, discount structures, taxation
Sales order & contract management
Delivery creation, export documentation & shipment planning
Billing, credit/debit memo handling
Integration with FI (revenue recognition & receivables)
Improved logistics & export workflows through SAP, enhancing delivery accuracy, shipment tracking,
inventory visibility, and export compliance.
Led multi-functional teams in Sales, Marketing, Supply Chain & Export, building capability and high-
performance culture
Represented AMC in multiple international trade exhibitions, securing new business and expanding brand
reach,
Bilt standardized SAP-driven sales reporting dashboards, enabling executive-level decision making

«Provided technical-commercial support for industrial clients, using SAP S/4HANA SD & MM modules for
quotations, order processing, and customer follow-up.
«Coordinated with production and R&D to ensure product specifications aligned with client needs and SAP
production planning requirements
«Strengthened customer relationships and supported sales strategy through market analysis and pricing
insights.

«Led field sales team in achieving KPIs across routes and channels.
Conducted customer visits, improved merchandising and route-to-market execution.
«Provided daly sales reporting and forecasting support