Marketing Manager
Asteco Property Management
Total years of experience :19 years, 4 Months
Managing the company's marketing activities (Digital and Offline Marketing)
Fully managing the CRM of the company
Responsible for promoting the hospital services locally and regionally
Mastering the company website and the social media channels
Responsible for the budget allocation and the media campaigns of the hospital
Managed the media mix and marketing campaigns
Evaluating the hospital’s promotional and marketing progress
Responsible for providing analytical updates for the hospital’s progress on social media channels
Directed and coordinated marketing activities and policies to promote products and services
Responsible for the marketing of the company's digital products and services to the right market
Mastering the Company's website
Boosted newly launched website traffic by creating an integrated social media and SEO strategy
Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
Targeted both offline/online consumers by designing a multi-pronged and comprehensive Marketing strategy.
Made off-site SEO content such as press releases, guest blog posts and informational articles
Entered and assigned new leads using CRM tools.
Devised email strategies, including segmenting strategies, welcome email auto responders
Collaborated with designers and the editorial team on marketing materials
Cultivated and managed relationships with key clients, vendors and community partners
Collaborated with designers and the editorial team on marketing materials
Managed project deadlines and monitored milestones through completion stage
Proofed and approved production and printing drafts of promotional materials
Coordinated and participated in promotional activities and trade shows
Collaborated with developers, advertisers and production managers to market products and services
Developed and implemented campaigns for email, online advertising, search engines and direct mail
Defined and tracked campaign effectiveness and adjusted strategies accordingly
Managed Arab Bank Multi-Million Dollar media plans worldwide
Responsible of the Media Planning and Buying of the agency
Managed the media outlets yearly contracts
Developed & maintained professional relationships with the ARAB BANK top MANAGEMENT
Communicated all ARAB BNAK's annual Corporate gifts and Yearly Agenda designs, budgets and Approval with the Deputy CEO
Communicated the printing of ARAB BANK annual report with Deputy CEO & Top Management.
Arranged ARAB BANK Top Management interviews, Corporate Articles and press releases in Top
International titles including The Banker Magazine, The Financial Times, Euromoney Magazines,
the Herald Tribune, FOTSE Global and Global Finance magazine.
Setting up regional and local media plans according to ARAB BANK objectives and marketing strategies.
Implemented plans effectively by efficiently communicating with the targeted audience through
the best mediums within the client's budget.
Weighing the effectiveness of implemented plans and their impact on the target audience.
Weighing the performance of the client in the market vs. competitors