Osama Taha

Reporting to Sales Director
- Managing and planning for (Retail, Traditional Trade, WS, Horeca Channels) in Medina, Yanbu and Tabuk Area.
- Organize and control area sales staff to ensure that they are appropriately motivated and trained to meet all sales targets and carrying their responsibilities to the required standards.
- Develop all necessary procedures and process to ensure that all sales force operates efficiently and effectively and achieves all sales objectives.
- Monitor the performance of the sales staff and appraise the job being done by the sales team. - Set up sales monthly and yearly targets and ensure their achievement.
- Monitor and control all area budgets and ensure all financial objectives are met.
- Plan, organize and implement sales plan for the customers and team. - Improve routes productivity. - Accurate rolling sales forecast (long / short) term within demand planning process.
implement the Regional Sales budget, monitoring its accurate execution
- Monitoring competitors’ activity, forming plans for increasing market share and communicating channel activities. - Analyzing sales statistics and ensuring organizational sales goals are met on a continual basis.
Manage the implementation of the Sales operations policies, systems, processes and procedures, identifying potential areas for improvement, to ensure efficient and effective operation.

- Reporting to General Sales Manager
- Managing and planning for (Key Account, Traditional Trade, WS, Horeca Channels) in Jeddah through (21) sales trucks (about 30, 000, 000 SR /YEAR) with (4) Supervisors, (21) sales man, (2) Delivery Drivers, (21) Sales Helpers and Merchandising team.
- Organize and control area sales staff to ensure that they are appropriately motivated and trained to meet all sales targets and carrying their responsibilities to the required standards.
- Develop all necessary procedures and process to ensure that all sales force operates efficiently and effectively and achieves all sales objectives.
- Monitor the performance of the sales staff and appraise the job being done by the sales team.
- Set up sales monthly targets and ensure their achievement.
- Monitor and control all area budgets and ensure all financial objectives are met.
- Plan, organize, strategize and implement sales plan for the customers and team.
- Improve routes productivity.
- Accurate rolling sales forecast (long / short) term within demand planning process.
- Monitoring competitor activity, forming plans for increasing market share and communicating channel activities.
- Analyzing sales statistics and ensuring organizational sales goals are met on a continual basis.

- Reporting to National Sales Manager
- Managing and planning for direct sales and pre-sell in East Delta Region through (45) sales trucks (about 140, 000, 000 L.E /YEAR) with (2) Unit Managers, ( 6 ) Supervisors, ( 49 ) sales man, ( 49 ) drivers and Merchandising team.
- Contribute in achieving 60% progressive market share in Yoghurt category, 50 % in Milk category and 30 % in Juice category in my Region.
- Organize and control area sales staff to ensure that they are appropriately motivated and trained to meet all sales targets and carrying their responsibilities to the required standards.
- Develop all necessary procedures and process to ensure that all sales force operates efficiently and effectively and achieves all sales objectives.
- Monitor the performance of the sales staff and appraise the job being done by the sales team.
- Set up sales monthly targets and ensure their achievement.
- Monitor and control all area budgets and ensure all financial objectives are met.
- Plan, organize, strategize and implement sales plan for the customers and team.
- Improve routes productivity.
- Accurate rolling sales forecast (long / short) term within demand planning process.
- Monitoring competitor activity, forming plans for increasing market share and communicating channel activities.
- Analyzing sales statistics and ensuring organizational sales goals are met on a continual basis.

Company Industry: FMCG Job Role: Management - Reporting to Regional Sales Manager - Managing and planning for direct sales and pre-sell in north Region Qassim area through (9) sales trucks (about 50, 000, 000 SR/YEAR) with (1) Team leader supervisor and ( 2 ) sales supervisors and merchandising team. - Contribute in achieving 60% progressive market share in my territory. - Organize and control area sales staff to ensure that they are appropriately motivated and trained to meet all sales targets and carrying their responsibilities to the required standards. - Develop all necessary procedures and process to ensure that all sales force operates efficiently and effectively and achieves all sales objectives. - Monitor the performance of the sales staff and appraise the job being done by the sales team. - Set up the sales supervisors monthly targets and ensure their achievement. - Monitor and control all area budgets and ensure all financial objectives are met. - Plan, organize, strategize and implement sales plan for the customers and team. - Improve routes productivity. - Accurate rolling sales forecast (long / short) term within demand planning process. - Monitoring competitor activity, forming plans for increasing market share and communicating channel activities. - Analyzing sales statistics and ensuring organizational sales goals are met on a continual basis.

Company Industry: FMCG Job Role: Sales - Reporting to Channel Sales Manager - Managing and planning for direct sales and pre-sell in north Jeddah through (6) sales trucks (about 30, 000, 000 SR/YEAR) with (1) sales supervisors and merchandisers team. - leading my team to increase our distribution from 60% to score 82% for all flavors which result to be awarded as Pepsi star for the year in the company - Increased with my team the company objectives to achieve distribution multi serve products from 60% to be 80%. - Contribute in achieving 90% progressive market share in my territory. - Organize and control area sales staff to ensure that they are appropriately motivated and trained to meet all sales targets and carrying their responsibilities to the required standards. - Develop all necessary procedures and process to ensure that all sales force operates efficiently and effectively and achieves all sales objectives. - Monitor the performance of the sales staff and appraise the job being done by the sales team. - Set up the sales supervisors monthly targets and ensure their achievement. - Monitor and control all area budgets and ensure all financial objectives are met. - Plan, organize, strategize and implement sales plan for the customers and team. - Improve routes productivity. - Accurate rolling sales forecast (long / short) term within demand planning process.

Achieving Monthly Target Through Managing 6 Cr’s To Achieve Their Targets.
- Achieving Display Objectives & Implementing all p.o.s Materials Through (5) Merchandisers Team.
- Reporting Competitors Activity and leading our territory to convert about 25 competitor’s customers to be exclusive which lead to be awarded as Pepsi star in the region.
- Managing Company Assets (Coolers - Stands) in the Market.
- Managing Negotiations, Finishing Agreements with Customers.
- Managing all Promotions Budgets.

- Ensure coverage of all routes daily, running emergency routes when necessary.
- Hire, train and motivate temporary helpers.
- Coordinate vacation and sick days for all customers' representatives within the territory.
- Provide routing and file maintenance support.
- Ensure selling tools and point of purchase material is available with all CRs.
- Coordinate completion of identified resets, special events and equipment delivery as and when it is needed.
- Identify recurring problems for continuous process improvement.
- Actively participate in problem solving.
- Execute action plan as directed by TDM in problem solving.
- Ensure collection of all Key Performance Indicators (KPIs) as per company’s direction.

- Responsible for Selling Products to Retail Accounts (Direct Distribution / key Account)
- Responsible for store promotion & merchandising
- Achieving Monthly Target
- Achieving Shelf Displays Objectives
- Achieving Collection Target.