B2C Sales Director
Al Fares
Total years of experience :22 years, 1 Months
Overseeing the sales & distribution of Al Fares company portfolio from well-known across KSA with a total of 250 M SR.
• Develop and execute a strategic plan to achieve the company's top-line and bottom-line.
• Collaborates closely with the team across all regions to execute strategies and achieve targets.
• Develop key growth sales strategies, tactics, and action plans.
• Develop a plan to expand the customer base.
• Conduct monthly market visit plans to support the team to fix problems and achieve company goals,
• Build and keep strong, long-lasting customer relationships.
• Insist on efficient workflows while keeping the team motivated.
• Prepare sales reports and share them with the upper management.
• Oversee continued employee training.
• Manage all efforts to launch new products and ensure customer satisfaction.
• Monitor and control the annual sales spending to ensure the greatest use.
• Follow-up collection, pull out all customers’ financial issues, and control of credit limits.
• Manage and develop an initiative-taking team.
• Oversee and distribute monthly sales targets among the team and roll it out if needed.
• Analyze the market sales data to find the strengths and weaknesses and take the needed corrective actions.
• Generate tools and ideas to find new business opportunities to maximize sales and efficiency.
Overseeing the sales and distribution of IFFCO company portfolio from well-known Edible Oil, Olive Oil, Biscuits, Flour, Culinary, and personal care across KSA with a total of 300 M SR.
• Analyze the channel performance and highlight the key opportunities.
• Negotiate and complete the yearly BDAs with MT customers across KSA.
• Conduct customer’s quarterly business reviews to highlight the strengths/weaknesses and set a plan to compensate for the gaps if any,
• Conduct monthly market visit plans to follow all agreements' execution and support the team to fix the problems to achieve company goals.
• Monitor and control the annual sales spending to ensure the greatest use.
• Follow up collection, pull out all customers' financial issues, and control the credit limits.
• Build and keep strong long-term relationships with clients.
• Develop strategies and tactics and work closely with the team to generate sales and achieve annual sales objectives to meet the company goals and maximize efficiency.
• Consult with the Sales & Marketing departments to set & implement strategies for new product lines.
• Handle complaints and problems promptly and effectively.
• Ensure staff are carefully selected, equipped, trained, informed, and motivated.
• Manage and develop an initiative-taking sales and merchandising team.
• Plan, oversee & distribute the monthly sales targets among the team and roll it out if needed.
• Analyze the market sales data to find its strengths and weaknesses.
Managing the sales & distribution of Halwani brother’s products portfolio from Halawa,
Tahina, Jam, Processed Beef, Frozen Foods, Dairy Products, Cheese, Mamoul, Pickles, Beans, Rice, and Sugar, with more than 300 SKUs with a total of 200M SR revenue.
• Negotiate and complete the LTAs with the modern trade & the mini-market customers.
• Develop short and long-term sales plans to achieve the company targets.
• Manage & develop a highly motivated Key Account sales and merchandising team.
• Provide accurate monthly forecasting and commit to the forecast that is given.
• Develop annual account business trade plans.
• Track the daily production and logistics performance to ensure timely and proper order delivery.
• Distribute monthly sales targets among branch and regional managers and roll it out if needed.
• Follow up collection, pull out all customers’ financial issues, and control the credit limits.
• Build and maintain strong long-term relationships with clients.
• Conduct monthly market visit plan to follow all agreements' execution, support the team to fix the issues to increase coverage, distribution, visibility, availability, SOS, achieve company goals, etc.
• Analyze the customer's performance and highlight the key opportunities.
Overseeing the sales & distribution of Savola company portfolio from well-known
Sugar Al-Orsa, Ziada, Safaa, Nahar, sachet & diet sugar across KSA with a total of 240 M SR.
• Negotiate and complete the yearly LTAs with the Key Accounts, Mini markets & distributors.
• Revise the BDA's MT channel incentive program to reward incremental sales, not just visibility.
• Develop each channel business plan to meet the company goals and drive growth.
• Review the performance of customers and distributors and adjust plans accordingly.
• Implement a strong direct distribution, modern trade, and merchandising system.
• Suggest innovative ways of increasing customer satisfaction.
• Change the direct distribution operation payment status from Credit to Cash system.
• Successfully enhanced the van sales coverage from 13K customers to 19K Customers.
• Planning and forecasting each channel’s business development plan and promo activities.
• Prepare short and long-term plans to achieve the monthly, quarterly, and annual sales targets by brand, SKU, and channel to meet the company goals.
• Make sure the sales team in each region follows the company's credit policy.
• Conduct quarterly business reviews with the team, customers, and distributors to highlight the strengths and weaknesses and set a plan to compensate for any gaps.
• Distribute monthly sales targets among RSMs and roll it if needed.
Managed the sales and distribution of the Baeshen company products portfolio from well-known Rabea tea, Bee sugar, and Al-Hamra charcoal with a total of 100 M SR revenue.
• Manage the daily operation and coordinate with the Sales & merchandising.
• Achieve the sales targets by brand and SKU to meet the company goals.
• Negotiate and finalize the annual BDAs with key accounts according to agreed budget guidelines.
• Establish national and exclusive promotional activities (promo calendar) through coordination with marketing, trade marketing teams, and customers.
• Monthly trade visit plans for all regions to follow the agreements' execution are in place.
• Preparing short and long-term plans by account to develop and improve the business results.
• Ensure that top management receives timely and high-quality feedback reports regarding competitor activities.
• Ensuring Baeshen enjoys excellent relationships with the entire MT customers.
• Build & develop MT sales & merchandising team capabilities to lead the MT business.
• Follow up collection, pull out all customers’ financial issues, and control the credit limits.
• Distribute monthly sales targets among branch and regional managers and roll it out if needed.
• Full responsibility for the Central region’s Sales, distribution, and market share results.
• Provide timely and high-quality feedback to top management regarding competitor activities, including identifying changes, weaknesses, opportunities, and threats.
• Follow up on collection, fix the collection issues, and control the credit limits.
• Recruit, select, train, coach, and monitor the sales and merchandising team performance.
• Improve the sales team capabilities to achieve sales, coverage & distribution targets and improve the visibility, availability, share of shelf, market share & market execution.
• Distribute monthly sales targets among the channels and roll it out if needed.
• Manage and develop a highly motivated sales & merchandising team.
• Build and develop an excellent business relationship with the support functions.
• Ensuring Baeshen enjoys excellent relationships with the customers across all channels.
• Build and develop all channel team capabilities to lead the business growth and achieve the target.
• Following up on promotion feedback and reporting the results to support Marketing.
• Work closely with the team to generate sales to meet the company goals.
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