Regional Director
El-Ajou Group Company
Total years of experience :28 years, 7 Months
A twenty eight year experienced professional with a proven track record of business development, sales and management excellence achieving record-making results of profitability (P&L Expert), market dominance, strategies, organization structure, specialization, sales & marketing management, customer acquisition, , retention, coaching and leadership achieved while serving esteemed FMCG, Wholesale, Distribution, Building Material, Furniture, Flooring, Office Automation, Express & Air Freight Global, Jordanian and Saudi giant corporations in key & senior positions
o Restructuring the Trading Organization in 2015: Restructuring the trading organization from functional structure business model to strategy business unit structure.
o Achieving outstanding results in 2009: As recorded best results in the group.
o Doubling Net Profits in 2013: Almost tripled the division’s net profits in 2013 over previous year.
o Unprecedented Sales Increase 2012: Achieved unprecedented sales increase - exceeding 40% - in 2012.
o Applying Specialization Structure for Company Business Lines: Applied in 2011/2012
o Winning One of Biggest B2B Project (Tender): Taif University (Furniture Project).
o Certificate of Recognition - America, Middle East & Africa Sales League, 2007& 2008. First position in Sales League for (Courier Express & Air Freight) at country level -for six times in 2007 & 2008.
o Certificate of International Business Unit Academy - Sales Excellence. In Q2 2008.
o Created & Built an Items’ Map with a completely new coding system, 2005: A full detailed items map of applications and positioning was designed and supported with a very flexible coding system.
o Designed & developed a practical price list, 2004: It contained control tools for price flexibility, special items, margin class, new items and application of items.
o Reduced Receivables Provisions: Reduced them by 30% through complete credit policy & close follow up of collections.
o Doubling Profits in 2002: Almost tripled the division’s net profits (about 270%) in 2002 over previous year.
o Unprecedented Sales Increase 2001: Achieved unprecedented sales increase - exceeding 30 % - in 2001.
o Strategy Direction against big competitor in 1999: Presented a special study to the company board of directors that advised a final strategy decision against Proctor & Gamble (P&G) Co. to save about 20% of our company market share in Jordan.
o Performance Certificate1996: Received a strong performance certificate from FINE management in Amman for 1996 outstanding accomplishments.
o Study Excellence Award 1995: Received a strong performance certificate from FINE management in Amman for preparing a special market study on a new main product and for other accomplishments during 1995.
University of Jordan , Faculty of Business Administration Bachelor Degree in Business Administration & Economy