Owais Jaffar, Head of SEO and Social Media

Owais Jaffar

Head of SEO and Social Media

Knowledge Path

Location
Pakistan - Karachi
Education
High school or equivalent, GED
Experience
19 years, 5 Months

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Work Experience

Total years of experience :19 years, 5 Months

Head of SEO and Social Media at Knowledge Path
  • Pakistan - Karachi
  • My current job since December 2016

- Implementing strategic action plans to accelerate the achievement of long and short-term SEO objectives, principally related to new customer acquisition and profitability

- Utilizing a strategic thought process that incorporates demand and site metrics to determine appropriate keyword targets

- Tracking, refining and analyzing metrics, including referrals, link popularity, rankings, traffic and conversion using tools such as Google Analytics, SEOMoz, SEMRush, AuthorityLabs, SEO Clarity, BrightEdge and Majestic

- Monitor Industry activities, trends (both competitive and best in class) to develop benchmarking analysis

- Develop and manage SEM and AdWords programs

- Provide SEO analysis and recommendations in coordination with technology and structure of websites and web pages

- Research and monitor the competitive landscape to optimize existing programs against key competitors and defend critical areas

- Develop and implement link building campaigns

- Implement and administer search engine programs (XML sitemaps and webmaster tools)

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

SEO, Social Media & Search Marketing Specialist at Infini Logic
  • Pakistan - Karachi
  • August 2006 to September 2015

Proficient in managing large PPC (Pay Per Click) Accounts.

Keyword Research and Competitor Analysis to keep ahead of the competition

Driving organic and non organic traffic.

Implemented KPI's and other metrics

Implemented ideas and split testing in order to gain an edge over the competition.

Developed the expertise to cater to both paid and non paid solutions.

Provided advice for SEO friendly white hat practices to legitimately gain rankings

Branding Corporations to further enhance their visibility in the local and world markets

Research on cutting edge Mobile Applications

Quality Control and Implementation of new ideas regarding the design and development of Mobile
Applications.

Collaborating with in house teams in order to deliver the final product within the dead line.

Sales Executive at Dubai Shoppong Festival - Aarong
  • United Arab Emirates
  • May 2004 to July 2004

Worked As a Sales Executive at the leading Retail Store - Aarong at the Dubai Global Village.

- Interacting with 100's of people from different culture and back grounds every day.
- Show casing all the products and setting up the stall
- Handling all the transactions and keeping record of inventory

Marketing Manager at Al Wadi Aluminium
  • United Arab Emirates - Sharjah
  • July 2002 to September 2003

Selected targeted locations to promote the company's services.

Used online and off line advertisements mediums to reach the maximum number of targeted audience.

Managed a moderate size of staff to execute daily operations

Marketing Executive at World Satellite Radio
  • United Arab Emirates
  • March 2001 to June 2002

In charge of selecting locations for product promotions and as well as setting up teams to execute the campaign.

Reporting to the chief of marketing with the progress on ground operations and statistics.

Education

High school or equivalent, GED
  • at Peason VUE
  • December 2010

Completed my GED

High school or equivalent, Studied till 8th Grade
  • at Arab Unity School
  • January 2001

Arab Unity School 1990 - 2001

Bayt Tests

Internet Marketing Test
Score 92%

Specialties & Skills

Marketing
Digital Marketing
Team Management
BRANDING
MARKETING
SOLUTIONS
TESTING
Internet Marketing
Social Media Optimization
BUSINESS INTELLIGENCE
ENGINES
OPERATIONS
PROGRESS
STATISTICS
Digital Marketing

Languages

Urdu
Expert
Arabic
Beginner
English
Expert

Training and Certifications

Google Adwords Certified Professional (Certificate)
Date Attended:
February 2015
Valid Until:
February 2017

Hobbies

  • Reading, Socializing, All things Digital