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Oxana Teslenko, Brand Manager

Oxana Teslenko

Brand Manager·Al Hathboor Foods

United Arab Emirates

Master's degree, International information and english interpreting

Work experience

Total years of experience: 17 years, 0 months

Brand Manager

September 2013 - Present

Al Hathboor Foods

Dubai, United Arab Emirates

September 2013 - Present

 Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
 Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
 Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
 Monitoring and analyzing business performance and business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
 Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
 Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
 Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
 Establishing performance specifications, cost and price parameters, market applications and sales estimates.
 Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
 Managing the status of projects, product testing and the evaluation of external agencies.

Company industry:
FMCG
Job role:
Management

sales and marketing manager

October 2012 - Present

Celebrity Global General Trading

Dubai, United Arab Emirates

October 2012 - Present

October 2012 - till present - Celebrity Global General Trading, Sales&Marketing Manager

• Responsible for generating sales, achieving targets of the team plus my own
• Managing staff achievements, salaries, HR issues, trainings
• Creating marketing tools and materials.
• Working with sub-distributors to ensure they had correct products and offers
• Managing and motivating all sales teams to exceed all commercial targets set
• Building close relationships across the business

Company industry:
Sales Outsourcing
Job role:
Management

Retail Channel Account Manager/Sales Manager

July 2010 - October 2012

SwissBlu

Dubai, United Arab Emirates

July 2010 - October 2012

• Responsible for generating new business with end users and growing existing business
• Client relationship building through effective account management
• Devising and implementing commercial tools - proposal templates, etc.
• Working with Wholesalers to enjoy they had correct products and offers
• Managing (training, scheduling, etc.) and motivating all retail sales teams to exceed all commercial targets set
• Building close relationships across the business

Company industry:
Sales Outsourcing
Job role:
Management

Marketing team member

May 2009 - May 2010

Sinai Grand Casino

Sharm el Sheikh, Egypt

May 2009 - May 2010

Responsible for High Level Poker Players
Client relationship building through effective account management
Creating all kinds of advertisement
Attracting customers to visit casino through collaborative channels in hotel industry

Company industry:
Media Production
Job role:
Marketing and PR

Education

Dnipropetrovsk National University

June 2009

June 2009

Master's degree, International information and english interpreting

Ukraine

Specialist degree in international information and English interpreting Graduation project: Manipulative strategies in Anglophone media text Grade: excellent

Skills

Managing High Performance Teams
Expert
Managing High Performance Teams
Expert

Languages

English
Expert

Training and Certifications

Certifications
Certificate
Centre "Osvita"
May 2008 - Jun 2008