Marketing Manager
dubizzle
Total years of experience :7 years, 5 Months
Strategizing and forecasting day-to-day and long term 360 marketing plans
Leading internal product launches and implementation of custom stack products, including creation and execution of go-to-market and training strategies
Leading strategy and execution of brand communications and asset creation across social media, emails, website and CLM Leading the digital marketing strategy with a focus on lead generation via continued performance marketing through Google and Social Media to generate in-store traffic
Implementing strategic partnerships for brand enhancement across multiple complementing industry partners including RTA, Tasjeel, Cafu, Careem, Ekar and Emirates NBD.
Creating and executing content calendars across Facebook, Instagram, Twitter and LinkedIn
Leading brand initiatives by establishing presence of brand representatives across B2B and B2C events
Managing research and brand surveys including NPS score analysis
Communicating product launches, implementation, performance marketing and overall strategy with management team members and stakeholders
Handling internal and external stakeholders including agencies, government and corporate partners
Collaborating with product and BI teams to implement marketing dashboards and performance management trackers Oversee annual budgets and quarterly budget planning and forecasts
Worked with the communications team to ensure smooth running of the annual Festival of Literature
Ensured timely updates to key stakeholders, partners and sponsors following he Festival including Dubai Culture, Dubai Tourism, Emirates, Montegrappa, Chevron, Costa and Emirates NBD
Worked closely with key media stakeholders such as CNN and BBC for the duration of the event
Managed direct and cross-functional teams to develop and execute new strategies for 2019
Worked on web design and payment integration for the updated website and mobile app for the festival
Worked with the development team to design processes and workflows for the mobile app
Launched the new website for Dining & Nightlife in the UAE. Assisted with website design and creation in collaboration with developers.
Worked on pre-launch of the Dining & Nightlife app, including quality analysis of the app, design, UI & UX.
Facilitated key partnerships with Emirates NBD, RAK Bank, Abu Dhabi Tourism, SIAL ME, Souq.com, Huawei to promote the app, website & magazine.
Created an engagement strategy to build a strong community of users on the platform, which led to a growth of the active user base by 300% in 2O13
Led and executed projects with key brands such as Dubai Tourism, Visa Middle East, Du Telecommunications, Emirates NBD, Abu Dhabi Tourism and Dubai Smart Government
Organized events for the company on both B2B and B2C fronts, overlooking all aspects including planning, sponsorships, guest list management and on-ground execution
Collaborated with the product team to analyse and implement community based feedback
Worked with key internal and external stakeholders for creation of go-to-market strategy for multiple product launches including Zomato Gold and Zomato Cashless
Strategized and executed PR activities while simultaneously building on journalist relations
Built on strategic partnerships for branding activities with companies such as Done Events, Huawei, Nokia, Unilever, MMI, African Eastern, Turret Media and Dubai World Trade Centre
Formulated and executed social media strategy for Zomato in the UAE UK
Implemented multiple strategic partnerships, leading to an 8% increase in the total UAE revenue in Q4 of 2O16 Developed and managed assets across all digital campaigns (Website, SEM, PR and CLM)
Worked as a Database Executive with Synovate (August-September 2011)
Worked as a Market Research Assistant with Synovate (August 2011)
Management degree
Passed the CBSE 12th grade (All India Senior Secondary Certificate) with 70% aggregate in Commerce Stream, March 2010 from The Indian High School, Dubai.