Parinda Mehta

Role / Achievements
• Led a team of 12 professionals responsible for all aspects of marketing to position it as Kids and Family Marketing Agency.
• Responsibilities included: market positioning and brand management, budget management, media planning and buying, lead
generation, content marketing, social media marketing, execution of trade shows and events both domestic plus international market.
• Effectively coordinated with sales management to provide sales collateral for lead generation, customer retention and managed
direct mail campaigns in top markets as part of the local advertising support.
• Managed $1.9 M annual budget with full accountability for performance against immediate and long-range corporate objectives.
• Launched an Email plus mobile lead generation program that captured over 6, 200 leads within its first 8 months in market
• Successfully developed a Parent community thru social media and digital where more than 2000 parents communitcate

Role / Achievements
• Created an annual calendar of events in regards to marketing and promotional activities that increased the footfall by 22% within
6 months of joining thus helped in generating customer awareness and enhancing the brand image.
• Worked actively with tenants with an objective to facilitate cross promotions and taking require permissions as well as following the
procedures of Dubai Economic Department ( DED ) and Dubai Tourism.
• Ensured all necessary permits and license were acquired timely and the events were organized in compliance with audit
requirements and government guidelines.
• Closely monitored marketing activities of competitors, its cost and impact which involved by keeping regulachecks on competitors
target auidence reach, social media presence, promotional event and activities.
• Planned for marketing key events opportunities during festive season and shopping festivals and was responsible for executed the
same. ( Dubai Shopping Festival, Dubai Summer Surprise, Eid al Fitr Christmas / New Year)
• Increased business by liaising with tenants, 3rd parties for sponsorship worth $ 50 K within 10 months and collaboration
leading to increased footfall.
• Conducted market surveys and research to understand consumer preferences and recommend to the management.
• Prepared Advertising Opportunities for in mall advertising which helped in added revenue generation valued up to $ 67 K
• Constructed the times square center website and maintained digital presence on Social media ( FB / Twitter / Instagram )

Role / Achievements
• Developed marketing strategies which helped in accomplishing the brand positioning as the Best Event Company - Economy
• Negotiated contracts and slashed rates from third party vendor thus saving the adminsitration cost by 30% while ensuring the
continuation and enhancements of services.
• Assumed a lead role in pitch team meetings, and helped close major 2 accounts: ($50 K to $1M+ initial contracts).
• Led site visits and pre-event meetings with clients to discuss the flow and overview of the event and identify any areas of concern.
• Synchronized all necessary departments to ensure all set ups and activities were executed in a timely manner.
• Collaborated with the Group Sales Department in actively selling the venue to prospective clients by attending networking functions,
conducting site visits, and creating initial proposals.

•Role / Achievements
Developed 360 degree monthly marketing promotions which appealed to local Qatar traditions & Arab market bringing in 28%
increase in the Park footfall.
• Launched the social media pages ( Facebook / Twitter) plus devised online strategies which increase the likes and followers by 32%
• Revamped the website with major improvements thus tracked conversion rates and sales revenue increased by 19%
• Played a role of Events Director where in executed & managed live shows bringing in revenue of $1M plus through Ticketed shows.
•Introduced Birthday Party concepts and made it one of the core revenue source income for the park with party sales revenue
annually was $75K thus increased total Park sales
• Conceptualized activity zone (A new kid’s fun area) where arts & crafts workshops, face painting, Glimmer tattoo and edutainment
kind of activities were created which became added revenue source of income for the park adding $1.2 M to the total park revenue
•Increased Video & redemption games sales by 22% in 2011 & 36% in 2012 by creating play credit promotions, Interschool
competitions in form of the league
•Administered After School Programs and Special School Field trips which helped in revenue increased by 27%