Partho Bhattacharya

• Spearheaded the Flat Category product strategy for HR Coils, CR Coils, Sheets, and more, driving substantial growth in sales and market share.
• Developed and executed innovative auction strategies, significantly enhancing competitive positioning and profitability in the steel market.
• Conducted comprehensive market trend analysis to inform strategic decision-making, optimizing base prices (SBP) for improved margins.
• Achieved record-breaking sales of CR Seconds from JCAPCPL in November 2025, establishing a new industry benchmark.
• Fostered strong relationships with key stakeholders, enhancing collaboration and driving business development initiatives in the steel sector.
• Leveraged analytical skills to identify growth opportunities, contributing to overall revenue expansion and market penetration.

• Led buyer and bidder management initiatives for e-auction strategies targeting HR Coils, CR Coils, and Pig Iron in the Eastern Region, driving market engagement.
• Enhanced B2B e-commerce operations, resulting in improved efficiency and increased revenue streams.
• Contributed to 50% of total regional revenue for FY24-25 by implementing strategic buyer fee optimizations and introducing value-added services.
• Achieved an impressive 60% auction success rate, maximizing bidder participation and fostering competitive bidding environments.
• Cultivated strong relationships with stakeholders, ensuring alignment with sales objectives and market trends in the steel industry.
• Leveraged data-driven insights to inform strategic decisions, enhancing overall business development efforts in steel and rebar sales.

• Spearheaded TMT rebar sales initiatives, driving revenue growth through effective channel and network strategies.
• Developed and optimized profitable sales territories, resulting in substantial contribution margins and impressive EBITDA increases.
• Delivered precise sales forecasts to the production team, facilitating an efficient product mix that enhanced manufacturing processes.
• Executed comprehensive competitive pricing analyses, crafting a strategic approach for the West Bengal and Bihar regions.
• Championed the onboarding of new dealers, expanding market reach and bolstering sales performance.
• Cultivated strong relationships with key stakeholders, enhancing brand loyalty and driving repeat business.

• Spearheaded a 50% surge in premium product sales within 6 months, while boosting network sales by 10% annually, showcasing strong sales acumen.
• Successfully increased market share from 6% to 12% in 5 months, achieving the No. 3 position in Bengaluru, demonstrating exceptional market penetration skills.
• Attained a remarkable 90% reduction in non-moving inventory through strategic analysis and detailed planning, enhancing operational efficiency.
• Optimized sales operations by reducing Days Sales Outstanding (DSO) from 15 to 3 days in Asansol, improving cash flow and customer satisfaction.

• Successfully transitioned from a Senior Marketing Executive to a Sales Manager, focusing on the steel industry, driving substantial growth in market share.
• Acquired and cultivated strategic corporate accounts within the steel sector, boosting brand visibility and fostering customer loyalty.
• Developed customized steel solutions for key clients, demonstrating a deep understanding of complex industry requirements.
• Leveraged strong industry relationships and market insights to uncover new business opportunities in steel and rebar sales, contributing to overall revenue growth.
• Utilized data-driven strategies to enhance sales performance and achieve targets in a competitive market environment.