Parwez Alam

Strategic Sales Leadership: Lead and mentor a team of sales
representatives to meet or exceed monthly and annual revenue targets.
Account Management: Build and maintain high-level relationships with
major media agencies and blue-chip clients to identify upselling
opportunities.
Strategic Planning: Develop and execute comprehensive advertising sales
strategies aligned with broader company goals, including digital, print, and
programmatic platforms.
Market & Competitive Analysis: Monitor industry trends and competitor
activities to identify new market opportunities and refine pricing models.
Campaign Optimization: Collaborate with creative and campaign
management teams to ensure seamless execution and deliver post
campaign analysis decks to clients.
Forecasting & Reporting: Provide accurate weekly and monthly revenue
forecasts to senior leadership.
Technical Estimation & Project Coordination:
Detailed Costing: Calculate accurate estimates for labour, materials such
as LED, Aluminium, Stainless Steel, Acrylic, Vinyl Print Media), and
installation requirements for various sign types.
Tender & Bid Preparation: Analyse tender specifications and architectural
drawings to build formal costs schedules and competitive bid proposals.
Value Engineering: Collaborate with design and production teams to
propose cost-effective alternatives that maintain quality while increasing
project profit margins.
Supplier Negotiation: Obtain and negotiate quotes from external vendors
and subcontractors to ensure competitive project pricing.
Project Handover: Coordinate with installation and fabrication teams to
confirm feasibility and ensure seamless execution according to the
estimated budget

Business Development: Identify and secure high-value projects in the
residential, commercial, and exhibition sectors by building strong networks
with interior designers, architects, and corporate event planners.
Technical Consultation: Provide expert advice on joinery materials,
finishes, and construction techniques to help clients visualize customized
event and fit-out solutions.
Full Sales Cycle Management: Lead the process from initial lead
generation and prospecting to proposal development, final contract
negotiation, and project handover.
Stakeholder Liaison: Act as the primary point of contact between the client
and internal teams (design, production, and logistics) to ensure all event
specifications are met on time and within budget.
Pipeline & Forecasting: Maintain an accurate CRM database to track
leads, manage the sales pipeline, and provide detailed revenue forecasts
to senior management.
Market Analysis: Monitor industry trends in interior design and event
exhibitions to identify new business opportunities and stay ahead of
competitors.

Operational Oversight: Manage day-to-day operations, including
production scheduling, workforce allocation, and maintaining equipment for
large-format printing and fabrication.
Strategic Planning: Develop and implement long-term growth strategies to
expand market share in retail branding, outdoor media, and exhibition
signage.
Client & Vendor Management: Act as the primary point of contact for high
profile clients; negotiate contracts with material vendors and media outlets
to optimize profit margins.
Project Lifecycle Management: Oversee the flow of projects from design
(Adobe Creative Suite & MS Office) through to technical installation,
ensuring all safety and regulatory standards are met.
Financial Control: Develop and manage annual budgets, perform financial
forecasting, and implement cost-reduction measures in production
materials and labour.
Team Leadership: Recruit, train, and mentor cross-functional teams
comprising graphic designers, sales associates, and installation crews.

Workflow Optimization: Planned and scheduled end-to-end production for
large-scale outdoor media projects, eliminating bottlenecks and improving
turnaround time by 25%.
Quality Assurance: Implemented strict quality control standards for
fabrication and digital printing, reducing rejection rates through machine
operation audits.
Team Leadership: Supervised and mentored a cross-functional team of
factory workers, technicians, and installers to ensure projects were
completed on time and within safety protocols.
Cost Control: Monitored material usage and coordinated with suppliers to
minimize waste and optimize the production budget

Sales Strategy & Revenue Support: Assist the Sales Manager in
developing and executing sales plans for signage solutions (billboards,
LED, Wayfinding) to meet monthly and annual revenue targets.
Client & Account Management: Build and maintain long-term relationships
with advertising agencies and corporate clients, providing customized
proposals and signage recommendations.
Sales Operations & Coordination: Act as a liaison between sales, design,
and production teams to ensure client specifications are met and projects
are delivered according to deadlines.
Data & Performance Reporting: Track leads and manage the sales pipeline
using CRM tools (like Salesforce or Zoho) to prepare regular performance
reports and forecasts for senior management.
Team Mentorship: Supervise and coach junior sales executives, providing
guidance on sales techniques, product innovations, and market trends.
Market Research: Conduct research to identify emerging trends in digital
signage and OOH (Out-of-Home) advertising to uncover new business
opportunities.

Driving revenue growth through strategic sales leadership and team development.

Driving revenue growth through strategic sales.

Screen Printing work