Pascale Aoun

Owner of Sweet Basbousa, event planning and catering business.
Planning, organizing and executing events including decoration and catering
Marketing Sweet Basbousa as a chocolate brand, made from fine belgium liquid chocolate.

Current Responsibilities:
• Achieving regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards
• Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Maintains and expands customer base; building and maintaining rapport with key customers; identifying new customer opportunities.
• Surveying costumers’ needs and trends; tracking competitors.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.

• Responsible for Marketing, Sales and Business Development, implementing effective strategies to reduce costs and increase turnover whilst providing outstanding levels of customer service
• Assessing and reviewing working practices and setting up policies and routines including guidelines for day-to-day operations
• Developing and initiating marketing activities, overseeing PR and organising various charity and networking events
• Reporting on the functions across multiple departments, identifying issues and resolving problems to improve efficiency and enhance performance
• Controlling the annual budget and generating fiscal plans and monitoring performance through monthly cash flow reports, accounts payable and receivable
• Developing excellent ongoing relationships with new and existing suppliers, negotiating contracts and authorising worldwide purchases
• Recruiting, training and supporting the team, providing training and assistance to maximise potential and enhance performance

• Responsible for the Abu Dhabi and Al Ain market with over 75 travel agencies across the region, implementing effective business development plans and preparing weekly sales reports
• Liaising closely with agencies to monitor productivity and developing relationships to increase sales and customer satisfaction
• Identifying long-term conversion opportunities and negotiating new contracts to maximise sales and profitability
• Providing a high standard of support and assistance to agents, resolving billing issues, coaching members of the team and identifying
Prepare sales calls and weekly reports.

• Providing a high standard of customer service, responding to enquiries and resolving issues promptly and effectively to ensure complete satisfaction with products and services
• Liaising with hotels to arrange accommodation and organising travel for business trips and tourist groups in accordance with differing requirements
• Undertaking a range of administrative tasks, processing documentation and completing tasks to a high standard

• Responsible for the smooth day-to-day running of the surgery, laboratory and front line services to customers
• Ensuring adherence to strict administrative procedures to maintain patient confidentiality in accordance with privacy and data protection requirements

General Supervisor, coordinating all admin activities, handling invoices and payrolls.
Head advisor.
Ticketing.
General accounting.
Insurance & Assurance Agent.
Customer service (closing offers and promoting the company across the U.K).

Head secretary.
Teaching fellow.
Delegate for students concerns.
Organize, manage and attend dental seminars, arrange PR activities, subscriptions, sponsorships and advertising through the radio, press and trade publications.

Head secretary.
Teaching fellow.
Delegate for students concerns.
Organize, manage and attend dental seminars, arrange PR activities, subscriptions, sponsorships and advertising through the radio, press and trade publications.