Digital Account Director
Memac Ogilvy
Total years of experience :17 years, 0 Months
IBM Digital Media Performance lead for MEA region
Previously Digital Production lead for DTCM
Leading on digital and social media strategies for Grayling's accounts in UAE, Qatar, Abu Dhabi and Oman
- Leading on Online Communications, Content & Social Media Strategies
- Website content marketing strategies, creation and implementation
- Social media content strategies for all digital platforms
- Online communications strategies for regional and international campaigns
• Digital and social media management of regional accounts.
• Constructing, articulating and executing digital communications strategy.
• Building and overseeing execution of digital and social media strategies.
• Coordinating and monitoring the work of internal delivery teams and departments to complete tasks on time.
• Managing multiple projects simultaneously and understanding campaign priorities in the context of agency and client expectations.
• Drafting client-facing proposals, presentations, strategic plans, and other internal or client-facing materials.
• Identifying threats and opportunities in user generated content surrounding the brands and reporting to appropriate parties.
• Ensuring that a consistent marketing message is delivered to the market and the brands’ position is strengthened.
• Analyzing existing and potential media activities.
• Conducting, gathering and analyzing market research for potential projects.
• Monitoring effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Responsible of conducting all digital marketing plans and campaigns
- Writing daily blog content.
- Managing the client's web content.
- Managing the new social media campaigns and generating innovating social media marketing plans.
• Assist the editor-in-chief in determining content of the bimonthly Magazine.
• Web and Social Media consultant for the magazine website.
• Plan and write both features and articles.
• Assign topics, events and stories to the editors for writing.
• Work closely with art director and other editors on design issues and article layouts.
• Guide authors regarding the content and form of articles.
• Editing of all articles prior to publication.
Writing daily regional and domestic news (part-time)
Senior online editor: writing web content on daily basis and updating the newswire backoffice.
Social Media Coordinator: pushing all content throughout the social media networks and engaging with the online community.
In progress
