Paula Katarina Bolalin

• I pride myself on delivering clear, concise, and compelling copy for diverse brands across various technology brands and related industries.
• With a keen eye for detail, I excel at editing and proofreading presentation decks for marketing events, ensuring they are polished and impactful.
• I actively contribute to innovative marketing strategies during brainstorming sessions, using my unique blend of technical and creative writing skills to engage and captivate audiences.

Whether its a product portfolio, a social media campaign, or an event, I approach each project with enthusiasm and creativity, tailoring the language to resonate with the target audience. By staying up-to-date with the latest industry trends and consumer behaviors, I can ensure that the copy I produce is not only persuasive but also relevant and relatable.

In summary, I am a seasoned copywriter and marketing professional with a strong track record of delivering exceptional work for a multitude of brands. My ability to craft engaging content and contribute to marketing strategies makes me a valuable asset to any project. With a dedication to excellence and a flair for creativity, I am ready to elevate your brands messaging and drive success within the organization.

✓ Writes SEO content (page titles, meta descriptions, h1s, alts, anchor text, etc.) for various MSMEs located in Australia. ✓ Works hand in hand with the SEO Specialist and Web Developer to implement various elements of a clients content marketing strategy as instructed by Project Managers.
✓ Writes new digital marketing content together with the Social Media Specialist for the clients social media pages.

✓ Write clear, concise, and compelling copy for a multitude of brands from different industries and trade partners of the agency. ✓ Edit and proofread the presentation decks and write the brand guidelines as part of the deliverables.
✓ An integral part in the brainstorming of marketing strategies and content writing for both technical and creative writing.

✓ In-charge of property audits to verify if the property is feasible to partner with the brand. ✓ Upon agreement with the owners, will be responsible for managing the renovations to the partner hotels to adhere to the companys standards and vision. ✓ Coordination with suppliers for the external branding and signage of the properties.

✓ Responsible for managing the SM Home Display Team to ensure that the marketing strategies are aligned and implemented with merchandising through various visual display directions and guidelines. ✓ Headed various campaigns to ensure the look and feel of the brand is communicated to the consumers translating to higher sales for the brand.

Responsible for quality control to ensure that the interior and architectural design for the project are as per specifications of the designer and consultants. ✓ Coordination with the owner-representatives, contractors, sub-contractor and trade contractors in alignment with the construction schedule. ✓ On-site inspection and monitoring for architectural works installation such as waterproofing, such as cabinetry, and stone works.

Contributing Stylist ✓ Set Stylist with Washi Tapes for Smart Parenting Magazine Cover (August 2014) ✓ Good Housekeeping and SM Home Print Advertorial (May 2015) ✓ Real Living and Century Properties Print Advertorial (March 2016) ✓ Real Living and SM Home Campaign Print Advertorial (May 2016) ✓ Preview and John Lewis Campaign Print Advertorial (July 2016) ✓ YES and SM Home Print Advertorial (December 2016)

✓ ✓ Project Coordinator for Real Living Space, Real Living Magazines signature event with over 2, 000 visitors (August-September 2015) ✓ Interior Designer for Republic Cement, Tibay Mo, Inspirasyon Ko Project (May-June 2016; featured in Real Living Magazine September 2016 issue) Interior Design Projects (complete portfolio available upon request)