Paulomi Chokshi

Collaborated with over 500+ homegrown designers and brands across India to deliver
high-impact events
Utilized social media, email marketing tools, and other channels to increase event visibility and
vendor participation
Actively engaged with all stakeholders during events to ensure all event elements are cohesive
Advised vendors on market-suitable collections through detailed analysis of market trends,
customer preferences, and sales performance, resulting in enhanced product offerings and
increased sales.

Managed eCommerce operations and strategic online business development for the startup
venture, Ricky & Micky (D2C )
Developed the aesthetic of the flagship Ecommerce portal
Defined component attributes to categories with image guidelines for photoshoot, editing &
uploading
Established universal customer specification guidelines to minimize returns
Monitor and oversee the content creation and listing of products across all categories in mens
wear
Buying for the brand from a range presented on insights gained through analysis, consumer
study and fashion trends.
Lead planning and budgeting for merchandise procurement
Served as the single point of contact for production units in Bangalore, Tirupur, Bangladesh, and
Vietnam, and the sales office in New York
Initiated business associations with major eCommerce marketplaces (Amazon, Flipkart, Myntra,
Ajio)

Key responsibility areas: E-Commerce operations.

• Strategic online business development for company’s brand: Ricky & Micky.

• Aesthetic development of flagship e-commerce portal

• Defined component attributes to categories with image guidelines for photoshoot, editing & uploading.
• Editing guidelines and personal attention to copy-content vis-à-vis fabric, color-sync and defination.

Color sync of upload, visual & actual product matching to have high match point, across screen resolutions. Defined a universal customer specification guideline to ensure customer Customer specifications should be adhered strictly to avoid customer refusal/return.

• Buying for the brand from range presented on insights gained through analysis, consumer study and fashion trends. Lead planning and budgeting for merchandise procurement. Monitor the category targets, performance and take corrective actions.

Single point contact for all production units based in Bangalore, Tirupur, Bangladesh & Vietnam and sales office based in New York.
• Initiate the e-commerce marketplace business association with Amazon, Flipkart, Myntra, & Ajio

• Key responsibility areas: Womenswear & E-Commerce Marketplace Operations.

• Developing the product range on insights gained from merchandise analytics, customer preference and current fashion trends. Lead planning and budgeting for merchandise procurement. Re-ordering of merchandise.

Vendor identification, negotiation of commercials, short-listing of the potential vendors. Monitor the category targets, performance and take corrective actions.

• Initiate the e-commerce business. Plan & execute the online operations on various portals like Flipkart, Myntra, Jabong & Limeroad.

Responsible for overall account health, P&L management, content creation, and product listings
across all marketplaces (Flipkart, Myntra, Jabong, Limeroad)
Plan and implement best practices for seamless daily operations, including order and returns
management, to improve performance
Maintain monthly reports to review and enhance account performance
Participate in promotions and campaigns across marketplaces.

• Key responsibility areas: Women, Men & Kids Ethnic wear.

• Handled buying (Ethnic wear) for 5 geographic location (US, Europe, India, Australia, SE Asia).

• Responsible for developing the buying grid (product & vendors) from West Zone. Maintaining profitable
relationships with suppliers and adherence to the contract terms.

• Monitor sales performance. Range planning. Ensure purchase in line with inventory targets & MOQ.

Analysis of product performance and ensuring efficient re-ordering management. Analyzing every aspect of bestseller SKU (e.g., price points, colors & styles), and ensuring that bestsellers reach their full potential.

Handled buying for womens, mens, and kids ethnic wear from brands, designers and
manufacturers in west zone
Monitor sales performance & participate in cost/retail price setting
Range/Assortment planning
Ensure purchase in line with inventory targets & MOQ
Analyze every aspect of bestseller SKU (e.g., price points, colors or styles), and ensuring that
bestsellers reach their full potential
Monitoring slow sellers, and taking action to reduce prices or set promotions as necessary
Ensuring holistic width of vendors are included & maintained
Maintaining profitable relationships with vendors/brands with adherence to contract terms.

Handled Buying from 50+designers, negotiated prices, terms and delivery schedules to achieve
best value
Monitored sales performance & participated in cost/retail price setting
Managed stock allocation, inter store transfers and merchandise reordering
Monitored slow sellers & take appropriate corrective actions for sales
Build and maintain relationships with designers
Monitor and track payments to designers.

Key responsibility areas: Women Luxury Fashions
• Monitor sales performance. Supervising orders, transactions & delivery tracking from designers.

Merchandise distribution, stock allocation & merchandise re-ordering management. Analyzing Sales Patterns across lines, tracking top/medium selling designs (on design, price, color or style).

Ensuring top/medium sellers achieve sales potential. Monitor slow sellers & take appropriate corrective actions for sales.

• Build and maintain relationships with designers. Monitor and track payments to vendors.

Key responsibility areas: Women & Men’s denim category.

Range Development, Communication, Order Generation & Shipment.

• Worked in close co-ordination with buying agencies like Li & Fung (Noida), Walmart (Bangalore/Hongkong), Collezione (Turkey) & Walmart (Shenzhen)

• Key Accounts: Colleczione, Maijers, HBC, Walmart and JC Penny, Lee Cooper (Israel) & Horze (Finland)

Managed range development, communication, order generation, and shipment for womens
and mens denim categories
Coordinated closely with buying agencies like Li & Fung, Walmart & Collezione
Established strong vendor relationship HBC, JC Penny, Lee Cooper (Israel) Horze (Finland)

Coordinated with buyers, vendors, fabrics, trims, production, and QC for womens and mens
woven casual wear categories
Key Accounts, Fashion Group (Finland), STOP Basico (Mexico), Artman (Poland), & Anna Scott

Start-up business. Apparel exports