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Pavatharini Pavi, Digital Marketing Executive

Pavatharini Pavi

Digital Marketing Executive·Refzone

India

Bachelor's degree, Digital Marketing

Work experience

Total years of experience: 1 years, 10 months

Digital Marketing Executive

March 2026 - Present

Refzone

Kanniyakumari, India

March 2026 - Present

+ Worked as a Digital Marketing Executive, handling
poster design, SEO, paid ads, and website
management to improve online presence and
generate leads.
+ Managed digital marketing for multiple business
verticals (Loan to Home, Career Hub, Refzone
Media), executing campaigns and increasing
audience engagement across platforms.
Company industry:
Broadcast Media Production

Digital Marketing Executive

March 2025 - Present

Refzone Solutions Pvt Ltd

Kanniyakumari, India

March 2025 - Present

• Managed SEO, Google Ads, and Meta Ads campaigns for multiple brands (Loan to Home, Career Hub, Refzone Media).
• Optimized website content and landing pages for improved search engine rankings.
• Designed creatives using Canva and managed WordPress websites.
• Coordinated digital promotions and audience engagement strategies.
Company industry:
Broadcast Media Production
Job role:
Marketing and PR

Digital Marketing Intern

September 2025 - March 2026

Adsomia

Kerala, India

September 2025 - March 2026

hands-on experience in real-time marketing
Company industry:
Marketing

Digital Marketing Intern

September 2024 - February 2025

Adsomia Pvt Ltd

Thiruvananthapuram, India

September 2024 - February 2025

• Assisted in managing Google Ads and Meta Ads campaigns.
• Conducted keyword research and on-page SEO optimization.
• Created content for social media platforms and managed website updates.
• Supported lead generation efforts and monitored campaign performance.
Company industry:
Human Resources Outsourcing
Job role:
Marketing and PR

Education

Unlearn Academy

January 2025

January 2025

Bachelor's degree, Digital Marketing

India

Noorul Islam College of Arts & Science

January 2025

January 2025

Bachelor's degree, Comerce

India

Nurul Islam Arts and Science College (MSU)

January 2025

January 2025

Bachelor's degree, B.com

India

GPA (percentage): 80%

GPA (percentage): 80%

Adsomia Pvt Ltd

January 2025

January 2025

Bachelor's degree, Digital Marketing

India

GPA (percentage): 95%

GPA (percentage): 95%

Skills

ADVERTISEMENT

Intermediate

CUSTOMER EXPERIENCE IMPROVEMENT

Intermediate

DATA ANALYSIS

Intermediate

DIGITAL MARKETING

Intermediate

GOOGLE ADS

Intermediate

LEAD GENERATION

Intermediate

PLANNING

Intermediate

SEARCH ENGINE OPTIMIZATION

Intermediate

SOCIAL MEDIA MARKETING

Intermediate

WEBSITE MANAGEMENT

Intermediate

Languages

English

Native Speaker

Malayalam

Native Speaker

Training and Certifications

Certifications
HubSpot Digital Marketing Certification
Google Shopping Ads Certification
Google Video Ads Certification
Google Display Ads Certification
Google Search Ads Certification