Pedro Espelta

- Built the brand and digital marketing function from scratch for a 250+ person organisation: full
brand identity redesign, visual guidelines, and launch of corporate website realise.ch and
e-commerce platform fairstore.ch.
- Developed and executed integrated marketing strategy contributing to +300% e-commerce
revenue growth (CHF 100k → CHF 400k) through conversion optimisation, paid media, CRM, and SEO.
- Designed and managed annual communication plan using Microsoft Teams Planner — coordinating
campaigns across social media, web, email, print, and events.
- Grew LinkedIn community by +233% (1, 800 → 6, 000+ followers) through audience-focused content
strategy and editorial calendar management.
- Created original short-form video content for TikTok and Instagram: A Day in the Life of... series
and 1 Sector, 1 Tip format across construction, watchmaking, and gardening verticals.
- Implemented AI-powered workflows (Claude.ai, ChatGPT, Kling AI) for content production, campaign
optimisation, and marketing automation.
- Designed and deployed company intranet (SharePoint) — from information architecture and
content strategy to daily editorial management.
- Managed external agencies, designers, and developers — briefing, coordination, quality control,
and budget management.
- Tracked and reported on KPIs (ROI, engagement, acquisition) with regular performance reporting to
leadership.

- Managed product ranges and pricing databases for three automotive brands across the Benelux
market.
- Coordinated product launches and go-to-market strategies with cross-functional teams (Marketing,
Sales, Supply Chain).
- Conducted market analysis and competitive intelligence, delivering data-driven recommendations
to senior stakeholders.

- Led development and launch of three mobile applications (Seeb User, Seeb Driver, Seeb Market) —
managing full project lifecycle with cross-functional teams.
- Deployed digital acquisition strategies (paid media, push notifications, email marketing, SEO) to
accelerate user growth across key markets.
- Implemented A/B testing and performance dashboards via App Store, Google Play, and Google
Analytics to continuously optimise conversion rates.
- Coordinated product, marketing, and technical teams in a fast-paced startup environment.

Developed digital campaigns for e-commerce and retail channels, contributing to national
marketing initiatives in collaboration with external agencies.
- Managed social media content, SEO, and SEM activities across key platforms.