Head of Operations
Dubai Mall
Total years of experience :18 years, 5 Months
Providing leadership and motivation to a cross-functional team to maintain performance and achieve set targets.
▪ Developing clear and achievable strategy objectives encompassing deliverables in new openings, start-up budgets, schedules,
recruitment, brand development, and quality by liaising closely with senior management.
▪ Producing forecasts of the operation to give a breakdown of performance before advising senior management of any actions that
needed to be taken.
▪ Managing various financial processes including AED 40 Million turnover, P&L, Budgets and Cost Analysis.
▪ Preparing and completing action plans; implementing productivity and customer-service standards, resolving problems,
completing audits, and identifying trends.
Notable Achievements:
▪ Developed and executed Strategic Marketing, Development plans and forecasts to achieve objectives.
▪ Measured the Return on Investment (ROI) of marketing activities by tracking campaigns and reporting on qualitative and
quantitative metrics.
▪ Successfully recruited agile team members to drive business performance and increase levels of customer service.
▪ Project managed the opening of Aubaine Deli at Covent Garden, London and introduced an In-Mall Catering and butler concept
at the Aubaine
Developing and implementing a marketing communication strategy to promote initiatives to increase customer brand loyalty.
▪ Supporting the entire marketing operation including budgets, channels, advertising, Public Relations activity, and Social Media
channels.
▪ Providing consultancy, knowledge, direction, business planning, strategy, brand promise, and website design input.
Notable Achievements:
▪ Played a pivotal role in the opening of L’Atelier de Joel Robuchon Bangkok in 2015 as well as with two fine dining restaurants,
Salon de Thé, Patisserie and Boulangerie store.
▪ Utilised Google analytics to create an impactful marketing strategy using AdWords, cpc, Google+, and YouTube.
▪ Built rapport with internal and external stakeholders as well as clients and partners to drive awareness and maximise lead
generation.
▪ Set marketing budgets, revenue forecasts and took ownership of revenue management.
▪ Established strong client relationships and subsequently identified new business opportunities including leading PR-initiatives in
the Far-East.
The
Supporting colleagues with constructive feedback, and highlighting areas of improvement regarding selling and menu
presentation during service.
▪ Identifying efficiencies and cost savings across the business achieving buy-in from management team.
Notable Achievements:
▪ Delivered engaging training to US staff on creating staff training manual, handbook and house rules.
▪ Instrumental in the setup of the restaurant from allocating table numbers to service point.
Managing commercial activities between UK and China including multi-million dollar deals covering commodity trading and
property.
▪ Defining risks to the business through effective deployment of people, processes and policies using language skills.
The Punch
Managing day-to-day front of house operations for the pub including creating supplier lists, managing recruitment and selection
of staff.
▪ Developing and implementing marketing activities to promote the pub, and its brand accordingly.
Overview of Earlier Career
Supporting colleagues with constructive feedback, and highlighting areas of improvement regarding selling and menu presentation during service.
• Identifying efficiencies and cost savings across the business achieving buy in from management team.
Notable Achievements:
• Delivered engaging training to all staff on creating staff training manual, handbook and house rules.
• Instrumental in the setup of the restaurant from allocating table numbers to service point.
Chartered Institute of Marketing Diploma in Professional Marketing gives the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning, understand key marketing metrics, and interpret relevant insight to make informed strategic decisions. This pathway is the only marketing qualification tailored specifically for those working in the Professional Services sector and is offered in conjunction with the Professional Services Marketing Group (PSMG).
Tourism and hospitality are expanding global industries resulting in an increased demand for skilled managers to lead and develop international organisations. This course will give the expertise to perform at a strategic senior level in these dynamic service industries. By analysing the major influences affecting the international hospitality business environment, you will gain a deep-rooted understanding of the issues currently shaping the management of international hospitality corporations. In gaining a comprehensive knowledge of international tourism and tourist destinations, including the supply chain, how to respond effectively to customer demand and the global forces impacting on sustainable tourism.
The course will enable to develop a wide range of employability skills through the experience you will gain during the course as well as an emphasis on a vocational approach to teaching. This course will equip with the skills to work for any part of the industry such as integrated resorts, conference centres, international hotel chains and restaurant chains, and across specialist areas such as marketing, sales, logistics, customer services, HR and conference planning. Managerial roles in hospitality are challenging and rewarding. Hospitality managers need to make sure that their businesses are sustainable, profitable and provide a high quality experience for their customers and staff. Core modules, including: • Business Environment and Law • Food and Beverage Management • Introduction to Marketing • Event Management • Human Resource Management • Management in Organisations • Project Management • Introduction to Finance and Information Systems • Research Methods Optional modules include: • E-Business and Web Design • Gastronomy • Concept and Design • Rooms Division • Licensed Retail Management • Psychology and Visual Merchandising • Creative Event Design • Financial Management • Small Business and Entrepreneurship
courses: Professional Development & Training LFB Fire Warden, Liquor Licence, BIIAB Level 2 National Certificate of Licensees, BIIAB Advanced Qualification in Leadership & Motivation. City & Guilds’ Cook’s Professional Certificate 2000 & Finalist at the Young Entrepreneur Competition