Category Manager
NANA
Total years of experience :14 years, 0 Months
Create, define and effectuate comprehensive strategies for the company’s supply chain to reduce costs, mitigate risk, improve
quality, shorten lead times and reduce inventories.
Develop and maintain a laser-focused supply chain culture for driving solutions and delivering results, continuing to be
transformative and agile enough to meet the company’s aggressive top-line growth plans.
Build and supervise a strong network of forwarders to ensure reliability, on-time delivery & compliant practices.
Lead the end-to-end order lifecycle, right from the transportation of finished goods from a manufacturer or supplier to the end user.
Ensure a seamless and timely delivery alongside overseeing quantity, stock levels, delivery times, transport costs, and efficiency.
Support the organization’s aggressive expansion plan across multiple cities (Lahore, Islamabad & Rawalpindi) in Pakistan by
introducing fully automated dark stores/fulfilment centres.
Identify, qualify, negotiate contracts, and onboard all key market players from the FMCG Industry (Nestle, Unilever, P&G, Reckitt
Benckiser etc.). Emphasize value addition by negotiating full-year marketing/app assets in contracts.
Accountable for leading the overall business while achieving MoM targets for TCM% / Profitability for all categories.
Drive SEO optimization and App Development with the content and tech team.
Provide strategic direction to a team of 10 people, including category & warehouse managers.
Manage and oversee the warehouse team to meet the demands of the fulfilment centre and managed the flow and quality of work
to maximize efficiency and minimize overtime.
Key Achievements:
Ensured 90% inventory accuracy by executing effective warehousing practices.
Secured the record margins/TCM% for 3 consecutive months (October 2022 - January 2023).
Successful JBP Signing with all Key Vendors for 2023 in December 2022.
Played a stellar role in slashing down:
o OOS% to a record 8% for all categories.
o Average “Launch” period for fully automated Dark Stores to 20 days.
o Order Processing time from 20 minutes to 5 minutes within 3 months.
Recorded a significant rise in GMV/order to 1, 800 PKR.
Introduced and initiated the ERP System “Microsoft D365” with an advanced warehousing module.
Devised and outlined the vision and strategy for demand planning, logistics and inventory control to ensure a “best-in-class” Supply
chain management program is executed to support company growth strategies and is adaptable to changing market conditions,
new business opportunities, or cost reduction strategies.
Diversified the business by setting up new warehouses and expanding the network.
Played a stellar role in managing operations (First, Mid & Last Mile) for top retail brands, i.e., Sapphire, Nishat, Khaadi, Bata etc.
Introduced distribution centres and mega-warehouses for Swyft across all major cities of Pakistan.
Achieved MoM growth in orders by identifying and adding new brands & partners.
Dexterously steered a fleet of 600 riders, including onboarding, training & retention.
Held accountable for handling the CAPEX & OPEX as per budgeted number.
Key Achievements:
Drove efforts in rolling out the almost impossible “Same-Day Delivery” project for top brands.
Recorded a significant rise in delivery capacity of orders from 1, 000 to 150, 000 parcels per day.
Maintained a delivery ratio of 97% of total orders.
Incorporated and worked on an ERP system for tracking all parcels.
Augmented the fleet’s efficiency and decreased delivery costs by 40% in 2020.
Restructured the “vendor payment process” to same-day payment.
Planned and selected the most effective route for transportation/delivery.
Identified and adopted the best way to package stock, considering weather, terrain, and type of goods.
Directed the staff to handle the warehousing aspect and demand fulfilment.
Identified, qualified, and onboarded:
o 3PL logistics partners (transporters) to manage freight operations.
o 3PL warehousing partners to manage the seasonal load of stock.
Addressed and eradicated the delays in the process by closely working with the factories and commercial team.
Maintained utmost assortment by handling efficient inter-store transfers within 60 stores.
Key Achievements:
Successfully rolled out the following:
o E-Commerce warehouse with 1, 000 orders per day capacity.
o A 70, 000 sq. ft Central Warehouse and 4 DCs (60, 000 sq. ft) in multiple cities.
Strategically upheld the logistics costs at 1.5% of the overall business and abridged per square feet cost by 30%.
Slashed down the delivery lead time from 7 days to 3 days (inter-city) and same day for (intra-city).
Ensured and preserved 99% inventory accuracy throughout the employment.
Significantly contributed to ensuring a 100% barcoded receiving and dispatching process.
Drove efforts in leading inbound and outbound logistics operations and central warehouses
Steered the freight operations by identifying and onboarding 3PL logistics partners (transporters), ensuring timely delivery.
Displayed financial acumen in handling the OPEX and CAPEX of overall warehousing & logistics.
Augmented efficiency and transparency by conducting regular warehouse audits.
Looked after the KPIs for all reporting team members.
Shouldered with the responsibility of handling the efficient store transfers of 60 stores.
Key Achievements:
Developed a culture of “Same-Day” delivery for all E-commerce orders.
Played a significant role in slashing down the logistics costs by 20%.
Ensured efficiency by incorporating the warehouse checks.