Senior Director Marketing
Ooredoo - Kuwait
Total years of experience :18 years, 5 Months
Reporting to CMO, P&L accountable for the largest customer segment of the business, with Service revenue of €253m p/a.
Strategic Lead, designing & executing post-paid marketing strategies to retain existing customer base & grow revenue.
Full remit for market analysis, CVM and marketing mix strategies, roadmaps, stakeholder and performance management.
Delivering forecasts and managing budgets of €253m Service revenues & €364m total segment revenues in line with the business overall growth and profitability objectives.
Leading a multi-cultural team of 14 staff, covering 4 functions -segment marketing, CVM, loyalty & product development.
Monitoring market trends and customer behaviour to identify opportunities for product and service improvements.
Driving the overall marketing strategy of the Postpaid Segment, by managing a multimillion-dollar customer base portfolio. Accountable to successfully deliver innovative digital services based on customers needs by blending organizational strategy and revenue plans. Relied upon for prudent departmental financial stewardship with budgetary responsibility in addition to creating and executing on plans and initiatives to realize sales targets.
Management and development of postpaid and e-business strategy and offering. Profit and loss, end 2 end and value chain responsibility. Developing portfolio, offering and planning of activities in postpaid and e-business segment including digital content and strategic VAS services. Planning and implementation of the segment business plan. Planning and responsibility of device and handset portfolio.
Covering areas of Digital Content, both Off garden (Premium SMS/MMS and voice services) and Own garden (Music, games, applications and personalization content), Mobile Marketing, Web & WAP portals, Social Networking and Application Store.
Responsible for Infotainment strategy, KPIs and overall performance of Telenor doo content business.
Mobile marketing and advertising program manager. Planning, developing and executing Mobile Marketing strategy within Telenor Serbia. Leading Mobile Marketing business development process. Developing and executing Telenor Serbia On line services strategy. Planning, developing and executing Messaging and Social networking services strategy (responsible for service life cycle). Negotiation and cooperation with leading world messaging and social networking service providers.
Leading projects related to the launch of new mobile services on the market (Mobile tariff Add-ons, Mobile Instant Messaging, Prepaid tariff plan, Prepaid handsets offer, etc).
Planning and execution of ATL and BTL strategy. Monitoring advertising budget. Taking care of visual image of products. Monitoring all kind of research information. Daily communication with leading Serbian advertising agencies (Leo Burnett, Creative-a).
Postgraduate Diploma in Digital Business
Marketing Managment
