commercial director
AMSAAL Venom - E20 Investments
Total years of experience :21 years, 5 Months
Work Scope:
• Restructure company business, people, define new standards and mechanisms for business.
• Encourage a beneficial working environment throughout divisions by establishing goals and
empowering staff to take ownership of assignments and make appropriate decisions.
• Works collaboratively with divisions heads to achieve division's profit margin goals.
• Create new policies and ensure a solid standardized system in place across divisions.
• Sales:
- Leading Sales Managers for venom exportation.
- Managed P&L including contribution and operating margins.
- Realize full commercial potential to maximize revenue, market share and profitability goals.
- Assess performance and provide professional advice and support in order to achieve plans
and goals.
- Follow up operations, exportations, payment, LCs and bank transfers
• Marketing:
- Leading Marketing Department Head
- Renew the marketing directions of the company with incentive driven rewards for staff
achievement.
• Business Development:
- Leading Business Development Manager
- Assessing new business opportunities
- Issuing Non-disclosure-agreements & Contract agreements with Antivenom companies
• Regulatory & Registration Management
• Principals' & Global Antivenom (Antivenin) Companies' Management
• Distributors Management & Global Exportation
• Training Management
Philips Ultrasound, H2A Medical Solutions - Samcrete Group
Commercial Director - MENA
Work Scope:
Jan 2021 - Present
• Sales: Leading Managers of 4 Medical Equipment Business Units:
- PHILIPS Ultrasound: Echocardiography, Radiology & Ob/Gyn
- GMM: C-arm, X-Ray Analogue & Digital
- Progetti: Operating Room; Operating Tables, Monitors, Ventilators & Infants' Incubators
- Mindray: Veterinary Ultrasound, Chemistry & Hematology Analyzer, OR: Anesthesia Machine,
Patient monitor, Infusion & Syringe Pump
• Marketing: Leading Marketing Department Head
• Business Development & Assessing new business opportunities; Leading Business Development Manager
• Principals’ & Global Companies’ Management
• Distributors Management & Regional Exportation in Middle East & Africa
• Application; Leading Application & Demo Team
• Training Management
o Managing Pharma & Cosmetics (Skincare - ALFAPARF Italy) Business of Masrouji Group in Middle East Africa
Corporate Strategic Planning, Corporate launch in Middle East & Commercial Strategies & Operations
o Heading Pharma Leaders & Teams in UAE, Jordan & Palestine
o Restructuring for the current teams & assess performance of the countries' managers & teams in the MENA region
o Launching new teams
o Prepare Countries’ Business Plans, discuss it with country managers
o Follow up execution through monthly business review TCs/visits
o Manage P&L for the Pharma division & for each country
o Create new policies and ensure solid standardized system in place
o Follow up operations; importations & distribution channels
Business Development Strategy to Penetrate New Markets in MENA & CIS Regions
o Find potential distributors in the MENA & CIS countries & attending International Exhibitions
o Developing & Managing Distributors in KSA, Egypt, GCC, Tunisia, Algeria, Libya & Sudan
o Create contracts for potential distributors
o Manage orders of distributors, increase quantities & maximize forecast
o Follow up payment and money transfers
o Manage shipments
o Marketing support for distributors; Plans, Training, Activities, etc.
Nurture and Develop Commercial Teams Capabilities
o Realize full commercial potential to maximize revenue
o Strategic planning, strategy based on market experience/business intelligence findings.
o Provide professional advice and support to countries' managers on the strategy implementation
- KIDILAC: Premium Quality Baby Cereal “Made in Belgium”
- MasVita Brand: Premium Quality Multivitamins “Made in USA” for Pregnant Females
- AlfaParf Group:
- DIBI MILANO; the Group flagship Skincare brand that is considered a point of reference in the Italian Market in terms of quality and innovation in Dermatology field.
- IL SALONE, The quality of legendary professional Hair-color products
Fertility (Ob/Gyn) & Multiple Sclerosis (CNS)
• Managed a portfolio of 6 brands, launching & re-launching products, strengths & devices.
o Launched Luveris in 2013
o Launched Gonal-f FoP in 2014
o Launched Pergoveris in 2016
• Manage digital & social media campaign including first time a TV advertising campaign.
• Prepare Country Business Plan including P&L then discuss it with region and headquarter.
• Manage portfolio, define new markets and lead business growth
• Manage P&L statement, budgets and all other financial issues.
• Realize full commercial potential to maximize revenue, market share and profitability goals.
• Strategic marketing planning, enhance marketing strategy based on market experience, new clinical data, and market research/business intelligence findings.
• Coach staff and hold them accountable for ensuring that all projects undertaken adhere to Merck standards and maintaining profitability targets.
• Works collaboratively with managers (sales, medical, finance & compliance) to achieve business unit's profit margin goals.
• Assess performance and provide professional advice and support to sales managers on marketing strategy implementation in order to achieve plans and goals.
• Conduct regular management meetings for business unit.
• Proactively develop and execute marketing projects. Ensure that all launch milestones are met.
• Conduct field visits as necessary to evaluate effectiveness of marketing programs.
• Collaborate with Global Business Intelligence and execute local Market Research to understand market dynamics and trends.
• Collaborate with Medical Affairs to develop and execute medical education programs
• Handle competitors’ claims and train sales force.
• Think with a "patients first" attitude in preparing collaterals.
• Arranging and organizing all aspects of local stand-alone, regional and international events.
• Brand Manager, Biotech BU, Merck Serono, October 2009 - current
o Fertility Franchise (GYN)
o Multiple Sclerosis Franchise (CNS)
• Product Specialist acting as Assistant Product Manager, Merck Serono, Biotech Business Unit, assigned with the marketing activities, July 2007 -October 2009
• Product Specialist, Merck, Oncology and Critical Care Business Unit, April 2005 - July 2007
• Product Specialist, Amoun Special Line (Oncology & Nephrology) December 2002 - April 2005
• Master of Business Administration, February 2009, Excellent (GPA 3.83)
• BSc. Pharmacy, Cairo University, May 2000.
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