بيير Le Bourdonnec

• Subjects of study include Project Management, Sales Forecasting and Business trends, International Consumer Behaviour, International Selling and Management, Supply Chain Management, Design and New Products, German and Chinese. • Title of Research Thesis: “Virtual Communities: A Pathway to Increasing Returns”. Awarded top grade and was presented and published at the British Academy of Management Conference 2008. (Patel, C., Le Bourdonnec, P., “Virtual Communities: A Pathway to Increasing Returns,” Proceedings of British Academy of Management Conference, Harrogate, UK, September 2008, ISBN: 0-9549608-4-X) • MA Student Representative. • Research Monitor for the CRM Department.