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Pim de Groot, Creative Director

Pim de Groot

Creative Director·Moqaa FZ LLC

United Arab Emirates

Bachelor's degree, Communication and Multimedia Design

Work experience

Total years of experience: 23 years, 7 months

Creative Director

May 2016 - Present

Moqaa FZ LLC

United Arab Emirates

May 2016 - Present

Department manager / Creative Director / Strategist.

As Creative Director of Moqaa I’m responsible for the Design department and I oversee all outgoing material. My focus is boosting our conversion rates worldwide while protecting the brands and have it evolve even stronger.

Accomplishments:
● The creation of the brand & product called Viddigo (Video streaming App)
● Converting more than 30.000 subscribers for Viddigo in it’s first month
● Introducing CRO (Conversion Rate Optimization) to the company for our mobile RTB campaigns with multiple optimizations that led up to +200% conversion
● Striking a marketing partnership with Intel McAfee
Company industry:
Internet & E-commerce
Job role:
Design, Creative, and Arts

Owner / Creative Director

November 2002 - Present

GeneralGFX

Netherlands

November 2002 - Present

Founder of GeneralGFX.
Artful Business Solutions since 2002.

Under this company name I started my freelance work and I build up my portfolio and network to what it is today. My team expanded up to 5 permanent FTE. But as I started to focus more and more on working internal at different eCommerce clients I decided to let go of the permanent team and only accept projects I truly believe in and hire freelancers whenever more resources are needed.

Clients incl.: VH1/MTV, Universal Music Group, Interscope Records, New Era Caps & RMC Jeans.
Company industry:
Marketing
Job role:
Management

Art Director

June 2014 - April 2016

FonQ

Netherlands

June 2014 - April 2016

Team manager / Art Director.

Since June 2014 I'm Art Director and manager of the 'Visual Design & Creatives'​ department at fonQ. Due to the rapid growth of fonQ I was able to expand my team from 3 FTE to 8 FTE strong including DTP, Visual Designers & Lead Designers. I am the current owner and creator of the Styleguide and all Visual Branding of fonQ. Next to that I'm Design Lead in all major projects such as Responsive Redesign & fonQ Magazine.

Accomplishments:
● Created the official fonQ Styleguide including a new look & feel
● Redesign of the fonQ Catalogue
● Creator of fonQ Inspiration Magazine
● Delivered a complete Responsive Redesign for fonQ.nl (resulting in +125% mobile revenue)
● Beste Warenhuis van Nederland 2015/2016 Award - ABN AMRO
● Thuiswinkel Awards 2016 | Publieksprijzen XL - Wonen & Tuin
Company industry:
Retail & Wholesale
Job role:
Management

Head of Online Design

January 2012 - May 2014

Nuon NV

Netherlands

January 2012 - May 2014

Head of Online Design at Nuon NV (Vattenfall AB Benelux Branch).

As Head of Online Design I was responsible for all Digital Visual Communication. I overlooked all visual digital projects and I had to make sure all agencies and internal/external parties worked according to the Nuon Styleguide and UX/UI standard. I also had the ownership of the Online Styleguide and together with agency VBAT we created a total new look & feel and Styleguide that we presented in the end of 2013.

Accomplishments:
● Co-created a total new look & feel | Nuon Styleguide
● Launched 3 Nuon apps | Mijn Nuon, Nuon Laadpunten & Energieprijzen Nuon Grootzakelijk
● Created an award winning responsive redesign | Nuon.nl (currently live in adaptive settings)
● Total responsive redesign for Nuon's corporate domain | Nuon.com
● Created the Nuon community envoirment | Nuon Forum, Blog & Denk Mee
Company industry:
Electric Power Production & Transmission
Job role:
Management

Online Design Lead

January 2012 - January 2014

Vattenfall

Sweden

January 2012 - January 2014

International Head Designer of Vattenfall Sweden/Germany & Benelux.

Responsible for all new digital concepts and overlooking all outsourced projects with visual deliverables. As International Head Designer I travelled very regularly to Stockholm & Berlin to overview all digital projects in Sweden & Germany and supply wherever I was needed. Together with the Swedish branding agency Nilsson & Mace I created a few major projects for Vattenfall including a total responsive redesign for all websites.

Accomplishments:
● Responsive Redesign | Vattenfall.com
● Responsive Redesign | Vattenfall.se
● Responsive Redesign | Vattenfall.de
● Responsive Redesign | All Vattenfall e-mail templates
● Creating the My Vattenfall account envoirement | Vattenfall.de
● Creating the Vattenfall loyalty program | Vattenfall.de
Company industry:
Electric Power Production & Transmission
Job role:
Design, Creative, and Arts

a.i. eCommerce Coördinator

November 2011 - December 2011

Makro Cash and Carry

Netherlands

November 2011 - December 2011

Interim coordinator of product ranking, SEO and look & feel for webshop Makro.
Company industry:
Retail & Wholesale
Job role:
Management

a.i. Online Designer / eCommerce Consult

May 2011 - November 2011

Blokker

Netherlands

May 2011 - November 2011

Interim E-commerce Consult & Head Designer of Blokker website (webshop).
Company industry:
Retail & Wholesale
Job role:
Management

Senior Designer

April 2009 - April 2011

Albumprinter

Netherlands

April 2009 - April 2011

Co-creater of Albelli / Head Designer of Indirect Sales (B2B).

Albumprinter's core-business is supplying photoservice to B2B clients. Out of fear to be too dependent on partners such as HEMA it was decided we needed our own brand. Together with Nikolai Carels & Elwin Berlips I created the visual brand Albelli. Once Albelli was launched and strong enough to work independently as own company I decided to switch teams and I became the Head Designer of B2B (Indirect Sales).

Clients incl.: HEMA, de Bijenkorf, Bild, Wehkamp, TNT Post, Tesco & Albelli.

Accomplishments:
● Co-creation of the brand Albelli
● Numerous online Photoproduct Editors such as the HEMA's photobook editor & calendar editor.
● Delivered winning pitches for de Bijenkorf & Bild.
Company industry:
Industrial Production
Job role:
Design, Creative, and Arts

Assistant Creative Director

October 2008 - March 2009

Brand Events Inc

Netherlands

October 2008 - March 2009

Manager Design & Copy Team.
Clients incl.: Pioneer, Microsoft, Coty, Calvin Klein & Apple Bottoms.
Company industry:
Public Relations (PR)
Job role:
Management

Art Director

July 2008 - September 2008

MSN

Netherlands

July 2008 - September 2008

Art Director of MSN's Online Reality Soap "The Biz" for Fabs Entertainment.
Company industry:
Entertainment
Job role:
Management

Senior Designer / Assistant Art Director

August 2004 - July 2008

Project 21

France

August 2004 - July 2008

Senior Designer / Assistant Art Director for P21
Clients incl.: Nike, New Era Caps, RBK & Sketchers.
Company industry:
Public Relations (PR)
Job role:
Management

Junior Graphic Designer

June 2003 - August 2004

The Source

France

June 2003 - August 2004

Jr. Designer for the French edition of The Source.
Company industry:
Publishing
Job role:
Design, Creative, and Arts

Education

Hogeschool Rotterdam

September 2008

September 2008

Bachelor's degree, Communication and Multimedia Design

Netherlands

View attachment

Skills

CRO
Expert
CRO
Expert
Brand Management
Expert
Brand Management
Expert
User Experience
Expert
User Experience
Expert
E commerce
Expert
E commerce
Expert
Creative Direction
Expert
Creative Direction
Expert
APPLE
Expert
APPLE
Expert
ART DIRECTION
Expert
ART DIRECTION
Expert
CONVERSION
Expert
CONVERSION
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DTP
Expert
DTP
Expert
INSPIRATION
Expert
INSPIRATION
Expert
LA GESTIÓN DE LA MARCA
Expert
LA GESTIÓN DE LA MARCA
Expert
MSN
Expert
MSN
Expert
NEXT
Expert
NEXT
Expert
VISUAL DESIGN
Expert
VISUAL DESIGN
Expert
CRO
Expert
CRO
Expert
Brand Management
Expert
Brand Management
Expert
User Experience
Expert
User Experience
Expert
E commerce
Expert
E commerce
Expert
Creative Direction
Expert
Creative Direction
Expert

Languages

Dutch
Expert
English
Expert
Swedish
Expert