Senior Consultant
BG Consultancy
Total years of experience :10 years, 2 Months
• Conduct market research activities for analyzing benefits and services provided by competitors, analyzing the POP and POD
• Strategize and implement different marketing plans to penetrate new market segments
• Create online advertisements for social media platforms like Facebook, LinkedIn, Instagram, YouTube
• Designing campaigns, creating advertisements through Google AdWords, writing articles, organizing events & seminars
• Meet different corporates in B2B and B2C segments to conduct presentations for new business opportunities
• Analyze market reach and point of contacts for online advertisements and promotions
• Plan and implement various promotions for BTL activities
• Create liaison with different Government Organizations to improve relations for company promotion
• Conducting market research activities for analyzing benefits and facilities provided by competitors in order to create SWOT analysis for the company
• Develop & implement marketing strategies along with Regional Head to obtain new business
• Maintaining and enhancing client relationship program to increase product penetration
• Responsible for planning and development of Marketing Calendar along with Regional Head
• Increasing and maintaining market share by strategizing and implementing various ATL and BTL activities
• Designing and organizing seminars, events, trade shows as part of promotional activities
• Guiding and mentoring junior team members
Worked at CESC (RPG ) for internship and completed project on " Training program analysis"”, Feedback Form Designing and Measurement of Training Effectiveness Description: Classified the training process and analysed the HRD training programs for officers, supervisors and workmen over three years. Employee participation coverage in different training programs were calculated and analysed.