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Pradeep Muruganandham, Marketing Manager – Digital & B2B Growth

Pradeep Muruganandham

Marketing Manager – Digital & B2B Growth·Midaas Touch Events and Trade Fairs LLP

India

Bachelor's degree, Computer Science and Engineering

Work experience

Total years of experience: 13 years, 3 months

Marketing Manager – Digital & B2B Growth

August 2021 - November 2025

Midaas Touch Events and Trade Fairs LLP

Chennai, India

August 2021 - November 2025

• Owned end-to-end marketing strategy for 5-8 concurrent B2B exhibitions, driving exhibitor bookings
and visitor registrations.
• Planned and executed multi-channel marketing campaigns aligned with revenue and sales targets.
• Built and optimized lead generation funnels using websites, landing pages, and CRM workflows to
improve lead quality.
• Worked closely with sales leadership to prioritize high-intent leads and improve deal closure
efficiency.
• Monitored campaign performance, KPIs, budgets, and ROI, presenting insights to management.
• Led coordination between design, content, technical teams, and external vendors.
Company industry:
Events Management

Website Designer & Digital Marketing Specialist

December 2019 - January 2023

Raja Spiritual Pvt Ltd

Kanchipuram, India

December 2019 - January 2023

• Led digital marketing initiatives to increase online sales and enquiries.
• Executed SEO and paid campaigns to acquire and retain customers.
• Tracked performance using Google Analytics and delivered actionable insights.
Company industry:
Manufacturing
Job role:
Information Technology

Web Designer & Developer

October 2014 - December 2019

Smart Expos and Fairs India Pvt Ltd

Chennai, India

October 2014 - December 2019

 Developed and managed event websites and landing pages designed for lead generation and event
registrations.
 Implemented SEO practices to improve search visibility, keyword rankings, and organic website traffic.
 Worked extensively with WordPress CMS, migrating legacy HTML and PHP websites into SEO-friendly,
mobile-responsive, and cross-browser compatible platforms.
 Managed social media marketing activities, expanding organic reach and generating enquiries from
both international and domestic markets.
 Created digital marketing creatives and promotional assets using Adobe tools and Canva, scheduling
campaigns across social platforms.
 Collaborated with the design team to produce brochures, flyers, banners, bus back ads, mobile van
creatives, flex banners, hoardings, and visiting cards.
 Designed and maintained exhibition floor plans for stall allocation and exhibitor bookings using
CorelDRAW.
Company industry:
Events Management
Job role:
Information Technology

Webmaster ( SEO Strategist)

February 2014 - September 2014

Jothi Soft Tech Pvt Ltd

Chennai, India

February 2014 - September 2014

Company industry:
IT Services

Jr. Project Developer & Sales Marketing Assistant

August 2013 - January 2014

Spiro Solution Pvt Ltd

Kanchipuram, India

August 2013 - January 2014

Company industry:
IT Services

Documentation Analyst / Specialist

April 2013 - July 2013

L&T Valves Ltd

Kanchipuram, India

April 2013 - July 2013

Company industry:
Industrial Production

Process Associate

September 2012 - March 2013

Sukhvarsha Management Services Pvt Ltd

Chennai, India

September 2012 - March 2013

M/s Origin ITFS Pvt
Company industry:
Other Business Support Services
Job role:
Accounting and Auditing

Education

Anna University

April 2012

April 2012

Bachelor's degree, Computer Science and Engineering

India

Swamy Abedhanandha Polytechnic College

April 2009

April 2009

Diploma, Computer Engineering

India

Govt. Higher Secondary School

March 2007

March 2007

High school or equivalent, Maths and Science

India

Govt. High School

March 2005

March 2005

High school or equivalent, 10 std

India

Skills

Website Building

Expert

Wordpress Design

Expert

Social Media Marketing

Expert

SEO

Expert

Digital Marketing

Expert

ACCOUNT GROWTH

Intermediate

BUSINESS DEVELOPMENT

Intermediate

BUSINESS TO BUSINESS

Intermediate

CUSTOMER ACQUISITION MANAGEMENT

Intermediate

LEAD GENERATION

Expert

MARKET RESEARCH

Intermediate

MARKETING MANAGEMENT

Intermediate

SALES

Intermediate

WEB DESIGN

Intermediate

DIGITAL MARKETING

Expert

BRAND POSITIONING

Intermediate

ANALYTICS

Intermediate

CROSS FUNCTIONAL COORDINATION

Intermediate

DECISION MAKING

Intermediate

DIGITAL MEDIA STRATEGY

Intermediate

EXHIBITIONS

Intermediate

JIRA ALIGN

Intermediate

MARKETING

Intermediate

MARKETING MANAGEMENT

Intermediate

SALES ENABLEMENT

Intermediate

Project Management

Intermediate

Google Analytics

Expert

SEO

Intermediate

Social Media Marketing

Expert

Graphic Design

Intermediate

Google Adwords

Intermediate

Social Media

Expert

ADVERTISEMENT

Intermediate

BRAND STRATEGY

Intermediate

BUSINESS DEVELOPMENT

Intermediate

DIGITAL MARKETING

Intermediate

LEAD GENERATION

Intermediate

MARKETING

Intermediate

SALES

Intermediate

SEARCH ENGINE MARKETING

Intermediate

SEARCH ENGINE OPTIMIZATION

Intermediate

SOFTWARE AS A SERVICE SAAS

Intermediate

Languages

English

Intermediate

Tamil

Native Speaker

Training and Certifications

Certifications
J2EE
WhatsApp marketing
Instagram Marketing