Prakhar Mishra

• Managed ₹22L+/month ad spend, improving campaign performance and scaling app installs.
• Increased CTR from 1.5% to 3% and improved conversions from 30 to 70
installs/day.
• Managed Google Tag Manager (GTM) for effective tracking and tag deployment.
• Conducted GA4 analytics reporting for performance measurement and strategic decision
making.
• Performed in-depth keyword research to support PPC campaigns and organic SEO growth.
• Achieved 3-5% CTR on push notifications, contributing to increased daily user
engagement.
• Maintained 2, 000-5, 000 real-time website users through campaign scaling and traffic
optimization
• Collaborated cross-functionally to design customer journey maps and data-driven
marketing workflows.
• Integrated AppsFlyer to track user events accurately across mobile marketing campaigns.

• contributing to lead generation campaigns for in-house Brand HomiLab educational
programs.
• Executed Meta Ads & Google Ads campaigns generating ~50 leads/month with controlled ad
spend.
• Maintained ₹390 CPL through campaign monitoring and lead quality optimization
• Built basic performance reports using GA4 and Excel
• Assisted in landing page optimization for higher conversion rates

• Assisted the marketing team in executing Facebook advertising campaigns.
• Managed homepage layout and promotional banners across web and mobile platforms.
• Designed weekly product placement creatives to drive conversions and highlight key
promotions.