Prasanth Stanly

• Managing category budget to ensure growth within EBITDA
• Developing bottom up forecast plan for budget preparation for FY
• Ensuring monthly trade spend allocation along with the Monthly Activity Calendar
• Market analysis to understand market risks and competition activity
• NPD selection along with Launch plan
• Building of Rolling Forecast to ensure forecast accuracy and product availability
• Co-creation (with Marketing) and deployment of Thematic shopper programs in the market during key seasons
• Development and deployment of Permanent Visibility actions such as CATMAN, Planograming or Chiller Branding
initiatives.
• Presenting monthly Business Review to align with management on way forward.

• Manage KWD 1.2 million TMI budgets, optimising trade spend to sustain EBITDA targets.
• Lead end-to-end NPD selection and launch planning, including forecasting, listing, and in-store activation.
• Build and maintain rolling demand forecasts to improve forecast accuracy and ensure consistent product availability.
• Co-create seasonal shopper marketing programmes with the Marketing team to drive category uplifts during key
periods.
• Execute CATMAN, planogramming, and chiller branding initiatives to maximise brand visibility across modern and
traditional trade.
• Present monthly Business Reviews to senior management, covering performance KPIs, risks, and forward-looking
strategies.
• Develop bottom-up FY budget plans for 240 SKUs and oversee monthly trade spend allocation aligned to the activity
calendar.

• Budgeting and forecasting potential sales for categories and SKU’s
• Planning and execution of Trade Marketing Campaigns for Key months
• Demand planning stock to ensure availability
• Detailed data analysis to gain market insights of existing SKU’s and potential NPD
• Conducting market visits to monitor brand health of product categories and monitor competition brand health
• Price indexing to ensure products sold are competitively priced to improve sales
• Promotion and Price discount approvals based on product mix and customer engagement

• Developed brand segmentation frameworks across multiple GCC markets to sharpen positioning and focus growth
initiatives.
• Led expansion of new product offerings and category introductions, managing launch P&L from concept to table.
• Conducted demographic and location analysis to support successful new concept openings across the region.
• Delivered menu engineering and competitive pricing reviews, improving margin and market competitiveness.
• Managed strategic brand partnerships that generated measurable incremental revenue.
• Oversaw brand-level P&L, identifying cost efficiencies and optimizing overall spend.

• Negotiated trade terms and shelf/chiller visibility with key modern trade retailers.
• Executed trade marketing and promotional strategies across multiple channels, monitoring spend vs. ROI.
• Managed trade promotion budgets such as Starbucks with KWD 93K/ year and achieving a 50% sales volume growth.
• Supported pricing and packaging innovation to enhance category competitiveness across.

• Planned and executed trade marketing campaigns and promotional programmes across key channels.
• Managed forecasting and budgeting cycles, ensuring activity plans aligned with brand objectives.
• Post S&OP forecasting to ensure maximum utilization of
• Performed detailed sell-out and market analysis to generate insights for future campaign strategies.
• Produced monthly management reports tracking progress against agreed KPIs.

• Budget and forecast potential sales for categories and SKU’s for the coming year and review it quarterly on accuracy
• Forecasting, budgeting, and implementing marketing campaigns
• Planning and execution of Trade Marketing Campaigns and promotion plans
• Preparing market for Trade campaign to ensure maximum visibility against the competition
• Design new marketing strategies to assist in maximizing potential opportunities commercially
• Detailed data analysis to gain market insights from completed execution and create new strategies for new campaigns
• Conducting market visits to monitor market health of product categories and monitor competition brand health
• Conducting market research to understand customer perception of existing goods or potential market for NPD’s
• Presenting market research study from primary and secondary data of current market condition and potential growth
• Measuring brand health through data analysis to ensure ROI from next campaigns
• Building Times of Crisis strategic reports using market theories and implementing them in strategies for growth
• Changing marketing strategy based on TOC reports to ensure sales growth and brand awareness

• Trade marketing campaign planning and execution
• Analysis of data to derive meaningful insights from completed execution and create new strategies
• Conducting market visits to understand market health of product categories and monitor competition brand health
• Design presentation from data in PREZI or PowerPoint to present to customers to understand growth within the customers markets
• Design new marketing strategies to improve market sales for FMCG goods
• Sales team supervision and support to assist sales offtake
• Sales data and report analysis to understand past trends and forecast future trends
• Sales data analysis using Oracle tools such as Seibel
• Update client and company on progress on all active projects and meetings, by preparing and submitting status weekly or daily reports

• Supported new product launches by coordinating launch kits, sampling programs, and in-store materials
implementations.
• Monitored trade marketing performance metrics across 450 SKUs and conducted competitor and market trend analysis.
• Created category, brand, and customer reports to identify channel growth opportunities.

- Plan and develop efficient and intuitive marketing strategies
- Creating marketing material for sales team
- Presenting current products and services to existing and potential clients
- Develop effective and detailed written proposals for Market Research
-Networking to create long term relationships with previous clients and potential clients
- Develop new Syndicated Study for potential markets
- Present research methodologies to potential clients

• Planning, Organizing, Executing and Monitoring. - Initiate planning events and projects by creating Flyer and Brochure based on management request. - Editing and redesigning the company website to fit the profile of the company. - Planning strategy and delivering marketing materials on time to improve sales. • Coordinating various marketing and brand campaigns as per the event and project calendar. - Attending marketing events to promote brands of company. - Assisting in the brand campaigns to promote company products. • Screening Business / Product proposals before forwarding them to the management. - Screen new product lines for company based on market research. - Creating Marketing Presentations for new potential brands and present yearly brand update to franchise brands and their performance and current stand and future opportunities. • Promoting products and services though P.R activities - Meeting clients regularly to check for brand perception and make changes to enhance brand - Introduction of new products and services to demographic group through marketing presentations. • Working with the manager and other business units to determine event budget and manage expenses per the budget.